10.25% Listener Growth in November

Blog Published on 5 Dec 2021

Global interest in South East Asian travel & tourism soared in November, as the region began to reopen its borders. During the month, travel talk turned cautiously positive after 20 months of gloom. And then - right at the end of November - Omicron arrived!

November 2021 saw The South East Asia Travel Show again break our monthly download record for the 3rd successive month - with 10.25% listener growth compared to October.

Our Top 10 listener markets are: US, Australia, UK, Thailand, Malaysia, Singapore, Canada, Philippines, Vietnam & Indonesia. We’re so thrilled that 6 of those are ASEAN countries! Cambodia also resides in the Top 20 (17th).

Overall, 12 of the Top 20 download markets in November are in Asia Pacific, 5 in Europe, 2 North America & 1 (Kenya) in Africa.

Thanks to everyone who listened in - from Argentina to Romania, and South Africa to Trinidad & Tobago.

During November, we launched our new weekly news, interviews and current affairs show, The SEA Travel News Show. Each episode is drawing a strong support - and the show claimed 3 of the Top 4 most downloaded podcasts last month.

Check out the 9 episodes we produced in November 2021 by clicking the links below:

« Next Post 2021: The South East Asia Travel Show in Statistics Previous Post » Introducing The SEA Travel News Show

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Latest Episodes Catch up with the pods you may have missed

Play

10 Oct 2025 • 34m24s

Ep 271: Chinese Holidaymakers Jet Off, Multiple Muslim Tourism Initiatives & Fiscal Relief for Travel Workers: September + Golden Week in Review

After three weeks in Japan, Singapore and Italy, Gary and Hannah are back in KL to recap the top travel talking points from September and early October. China’s Mid-Autumn Golden Week has just wrapped up, so we assess the current state of play in a diversifying Chinese outbound market. Elsewhere, we discuss a raft of new Muslim-friendly tourism initiatives being introduced across South East Asia, note a shift towards waterborne transport innovation and crunch the numbers of a tax relief scheme for travel industry workers in Indonesia.

Play

25 Sep 2025 • 32m29s

Ep 270: From Japan to South East Asia to South America: Confronting the Cumulative Challenges of Tourism, with Joao Romao

Economic and social processes shape tourism development, but - in turn - tourism reshapes economic spaces, and that is creating new challenges in South East Asia and beyond. This week, Gary welcomes Joao Romao, Associate Professor at Yasuda Women’s University in Japan, to discuss his new book, Economic Geography of Tourism. An economist, tourism strategy advisor and former travel documentary maker, Joao assesses contemporary tourism through a lens of shifting global economic, technological, societal, environmental and political challenges.

10.25% Listener Growth in November

Latest Episodes Catch up with the pods you may have missed

Ep 271: Chinese Holidaymakers Jet Off, Multiple Muslim Tourism Initiatives & Fiscal Relief for Travel Workers: September + Golden Week in Review

Ep 270: From Japan to South East Asia to South America: Confronting the Cumulative Challenges of Tourism, with Joao Romao

Hannah Pearson

Gary Bowerman