10.25% Listener Growth in November

10.25% Listener Growth in November
Blog Published on 5 Dec 2021

Global interest in South East Asian travel & tourism soared in November, as the region began to reopen its borders. During the month, travel talk turned cautiously positive after 20 months of gloom. And then - right at the end of November - Omicron arrived!

November 2021 saw The South East Asia Travel Show again break our monthly download record for the 3rd successive month - with 10.25% listener growth compared to October.

Our Top 10 listener markets are: US, Australia, UK, Thailand, Malaysia, Singapore, Canada, Philippines, Vietnam & Indonesia. We’re so thrilled that 6 of those are ASEAN countries! Cambodia also resides in the Top 20 (17th).

Overall, 12 of the Top 20 download markets in November are in Asia Pacific, 5 in Europe, 2 North America & 1 (Kenya) in Africa.

Thanks to everyone who listened in - from Argentina to Romania, and South Africa to Trinidad & Tobago.

During November, we launched our new weekly news, interviews and current affairs show, The SEA Travel News Show. Each episode is drawing a strong support - and the show claimed 3 of the Top 4 most downloaded podcasts last month.


Check out the 9 episodes we produced in November 2021 by clicking the links below:

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Latest Episodes Catch up with the pods you may have missed

Play
22 Aug 2025 • 26m46s

Ep 266: More Indonesian Airports, Thai Crypto Tourists & Vietnam's Proposed Superapp: This Week in Review

Indonesia plans to expand its total of international airports by Presidential decree. Thailand fires the regional starting gun for crypto payments in tourism (when will other countries join the race?). Vietnam launches its own ‘Superapp’ to be rolled out over the next two years. It’s been a week of mega-announcements in South East Asia as concerns grow about slowing travel and tourism momentum and looming geo-economic disruptions. Join Gary and Hannah as they travel through ASEAN to discuss the top travel talking points of the past seven days.
Play
14 Aug 2025 • 33m26s

Ep 265: Rethinking Indonesia's Under-achieving Inbound Tourism Sector, with Nur Wulan T

“Indonesia has the potential to lead in eco-tourism, in cultural heritage and in Muslim-friendly tourism… but it tries to promote everything all at once, which dilutes the message.” Beautiful, vast and complex, Indonesia is the world’s largest archipelago nation, and home to the planet’s fourth-largest population. But tourism is heavily concentrated in Bali, which recorded 45% of inbound arrivals to Indonesia in 2024. Meanwhile, Indonesia lags behind Thailand, Malaysia, Singapore and Vietnam for visitor arrivals, attracting 13.