10.25% Listener Growth in November

10.25% Listener Growth in November
Blog Published on 5 Dec 2021

Global interest in South East Asian travel & tourism soared in November, as the region began to reopen its borders. During the month, travel talk turned cautiously positive after 20 months of gloom. And then - right at the end of November - Omicron arrived!

November 2021 saw The South East Asia Travel Show again break our monthly download record for the 3rd successive month - with 10.25% listener growth compared to October.

Our Top 10 listener markets are: US, Australia, UK, Thailand, Malaysia, Singapore, Canada, Philippines, Vietnam & Indonesia. We’re so thrilled that 6 of those are ASEAN countries! Cambodia also resides in the Top 20 (17th).

Overall, 12 of the Top 20 download markets in November are in Asia Pacific, 5 in Europe, 2 North America & 1 (Kenya) in Africa.

Thanks to everyone who listened in - from Argentina to Romania, and South Africa to Trinidad & Tobago.

During November, we launched our new weekly news, interviews and current affairs show, The SEA Travel News Show. Each episode is drawing a strong support - and the show claimed 3 of the Top 4 most downloaded podcasts last month.


Check out the 9 episodes we produced in November 2021 by clicking the links below:

View All Blog Posts

Latest Episodes Catch up with the pods you may have missed

Play
21 Aug 2026 • 35m46s

Ep 316: Thailand's Tourism Tax is Back, Vietnam Targets 50 Million Visitors & Russia Entices South East Asian Tourists

“Tourists are now viewed as a source of taxation revenue. It’s increasingly hard to raise taxes on your own citizens, but if you have 30+ million tourists each year, that’s a lot of potential tax you can raise.” This week, Gary and Hannah discuss the multiple challenges Thailand faces in increasing its proposed tourism tax, from THB300 to THB450 - and collecting it. Meanwhile, Vietnam’s stellar tourism run continues with a raft of upcoming initiatives and an eye-watering new inbound tourism target.
Play
14 Aug 2026 • 27m26s

Ep 315: Australia Zones-in on ASEAN Tourists, Vietnam Loads Up WeChat & Brunei Wants to Join the "1 Million Tourists Club"

“With two-thirds of 2026 almost complete, tourism strategies, plans and developments are loaded with extra meaning. 2027 is looming up ahead… This week, Gary and Hannah journey across South East Asia and to Australia to ask and answer this week’s top tourism questions. We begin Down Under where Australia’s new 10-year tourism roadmap is simply world class. We discuss why. Next to Brunei, which is rolling out various tourism initiatives as it targets 1 million arrivals in 2027.