10.25% Listener Growth in November

10.25% Listener Growth in November
Blog Published on 5 Dec 2021

Global interest in South East Asian travel & tourism soared in November, as the region began to reopen its borders. During the month, travel talk turned cautiously positive after 20 months of gloom. And then - right at the end of November - Omicron arrived!

November 2021 saw The South East Asia Travel Show again break our monthly download record for the 3rd successive month - with 10.25% listener growth compared to October.

Our Top 10 listener markets are: US, Australia, UK, Thailand, Malaysia, Singapore, Canada, Philippines, Vietnam & Indonesia. We’re so thrilled that 6 of those are ASEAN countries! Cambodia also resides in the Top 20 (17th).

Overall, 12 of the Top 20 download markets in November are in Asia Pacific, 5 in Europe, 2 North America & 1 (Kenya) in Africa.

Thanks to everyone who listened in - from Argentina to Romania, and South Africa to Trinidad & Tobago.

During November, we launched our new weekly news, interviews and current affairs show, The SEA Travel News Show. Each episode is drawing a strong support - and the show claimed 3 of the Top 4 most downloaded podcasts last month.


Check out the 9 episodes we produced in November 2021 by clicking the links below:

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Latest Episodes Catch up with the pods you may have missed

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8 Dec 2025 • 34m57s

Ep 277: The Geopolitics of Travel & Tourism in ASEAN, Asia Pacific & Beyond in the Era of AI

“I was at a tourism conference in Hangzhou in 2018, where Chinese companies showed how they were using AI to personalise travel for users. That’s nearly eight years ago.” In 2025, AI became a strategic commercial tool in all sectors, including travel and tourism. But it isn’t widely understood just how effectively embedded AI already is in China’s tourism sector, and how far ahead its leading players are to much of the world.
Play
5 Dec 2025 • 39m50s

Ep 276: Visa-easing Tricks, Tariff Turmoil, Vietnam's Breakout Year & What Happened to the ASEAN Tourism Visa?: 2025 in Review

So, another year is almost over - but what did we learn in 2025, South East Asia’s third full year of travel since the Covid pandemic? This week, Gary and Hannah delve through the archives to take stock of an eventful 12 months for travel and tourism in South East Asia and the broader Asia Pacific region. We journey from the regional turmoil of Trump’s tariffs to the tourism impacts of scam centres, and from Singapore setting the standard on SAF to Timor Leste becoming ASEAN’s 11th member.