10.25% Listener Growth in November

10.25% Listener Growth in November
Blog Published on 5 Dec 2021

Global interest in South East Asian travel & tourism soared in November, as the region began to reopen its borders. During the month, travel talk turned cautiously positive after 20 months of gloom. And then - right at the end of November - Omicron arrived!

November 2021 saw The South East Asia Travel Show again break our monthly download record for the 3rd successive month - with 10.25% listener growth compared to October.

Our Top 10 listener markets are: US, Australia, UK, Thailand, Malaysia, Singapore, Canada, Philippines, Vietnam & Indonesia. We’re so thrilled that 6 of those are ASEAN countries! Cambodia also resides in the Top 20 (17th).

Overall, 12 of the Top 20 download markets in November are in Asia Pacific, 5 in Europe, 2 North America & 1 (Kenya) in Africa.

Thanks to everyone who listened in - from Argentina to Romania, and South Africa to Trinidad & Tobago.

During November, we launched our new weekly news, interviews and current affairs show, The SEA Travel News Show. Each episode is drawing a strong support - and the show claimed 3 of the Top 4 most downloaded podcasts last month.


Check out the 9 episodes we produced in November 2021 by clicking the links below:

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Latest Episodes Catch up with the pods you may have missed

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April began with the announcement of US “reciprocal tariffs”, which ranged from 10% to 49% on exports from South East Asian nations. This has created toxic uncertainty across all industries in the region, notably business travel. But before the tariff turmoil, Q1 had delivered mixed results for travel and tourism, with the Eid al-Fitr holiday numbers particularly weak in Malaysia and Indonesia. Was this the result of the Lunar New Year and Eid public holidays being in the same quarter, or are we at the start of a cyclical travel slowdown in ASEAN?
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Ep 250: Macau's Ongoing Quest to Diversify its Casino Tourism Economy, with Glenn McCartney, University of Macau

Casino Tourism. Concert & Event Tourism. Medical Tourism. The Night Economy. Live-streaming. Public-Private Tourism Partnerships. Many of the hot topics related to Macau’s diversification of its tourism economy and inbound market mix bear similarities to countries in South East Asia. There are two key differences, however. Macau is the world city most reliant on tourism income as a proportion of GDP due to casino tourism, and it famously outstripped Las Vegas for gaming revenue in 2006.