10.25% Listener Growth in November

10.25% Listener Growth in November
Blog Published on 5 Dec 2021

Global interest in South East Asian travel & tourism soared in November, as the region began to reopen its borders. During the month, travel talk turned cautiously positive after 20 months of gloom. And then - right at the end of November - Omicron arrived!

November 2021 saw The South East Asia Travel Show again break our monthly download record for the 3rd successive month - with 10.25% listener growth compared to October.

Our Top 10 listener markets are: US, Australia, UK, Thailand, Malaysia, Singapore, Canada, Philippines, Vietnam & Indonesia. We’re so thrilled that 6 of those are ASEAN countries! Cambodia also resides in the Top 20 (17th).

Overall, 12 of the Top 20 download markets in November are in Asia Pacific, 5 in Europe, 2 North America & 1 (Kenya) in Africa.

Thanks to everyone who listened in - from Argentina to Romania, and South Africa to Trinidad & Tobago.

During November, we launched our new weekly news, interviews and current affairs show, The SEA Travel News Show. Each episode is drawing a strong support - and the show claimed 3 of the Top 4 most downloaded podcasts last month.


Check out the 9 episodes we produced in November 2021 by clicking the links below:

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Latest Episodes Catch up with the pods you may have missed

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“I was at a tourism conference in Hangzhou in 2018, where Chinese companies showed how they were using AI to personalise travel for users. That’s nearly eight years ago.” In 2025, AI became a strategic commercial tool in all sectors, including travel and tourism. But it isn’t widely understood just how effectively embedded AI already is in China’s tourism sector, and how far ahead its leading players are to much of the world.