10.25% Listener Growth in November

10.25% Listener Growth in November
Blog Published on 5 Dec 2021

Global interest in South East Asian travel & tourism soared in November, as the region began to reopen its borders. During the month, travel talk turned cautiously positive after 20 months of gloom. And then - right at the end of November - Omicron arrived!

November 2021 saw The South East Asia Travel Show again break our monthly download record for the 3rd successive month - with 10.25% listener growth compared to October.

Our Top 10 listener markets are: US, Australia, UK, Thailand, Malaysia, Singapore, Canada, Philippines, Vietnam & Indonesia. We’re so thrilled that 6 of those are ASEAN countries! Cambodia also resides in the Top 20 (17th).

Overall, 12 of the Top 20 download markets in November are in Asia Pacific, 5 in Europe, 2 North America & 1 (Kenya) in Africa.

Thanks to everyone who listened in - from Argentina to Romania, and South Africa to Trinidad & Tobago.

During November, we launched our new weekly news, interviews and current affairs show, The SEA Travel News Show. Each episode is drawing a strong support - and the show claimed 3 of the Top 4 most downloaded podcasts last month.

Check out the 9 episodes we produced in November 2021 by clicking the links below:

« Next Post 2021: The South East Asia Travel Show in Statistics Previous Post » Introducing The SEA Travel News Show
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Latest Episodes Catch up with the pods you may have missed

Play
13 Nov 2025 • 31m53s

Ep 273: Singapore Leads on SAF, Cambodia Visitor Numbers Dive & A Bahrain Base for AirAsia?: The Latest South East Asia Travel News in Review
With less than 50 days remaining of 2025, South East Asia is barrelling towards the end-of-year holiday travel season. And there’s plenty of news to talk about. This week, Gary and Hannah zoom through the region’s top travel happenings, with stopovers in Thailand, Singapore, Malaysia, Cambodia and Laos, plus China and Bahrain. We begin with downbeat news about the Thailand-Cambodia peace process, and the detrimental impact this is having on Cambodia’s visitor economy (remember in 2024, Cambodia was the first country in ASEAN to claim it had surpassed its 2019 visitor level).
Play
30 Oct 2025 • 26m28s

Ep 272: Scam Centre Tourism Impacts, SAF Mandates, Q4 Travel Promotions & Timor Leste Joins ASEAN: October 2025 in Review
After a quiet September, October travel activity was stimulated by various national holidays (including Golden Week in China, Chuseok in South Korea, Diwali/Deepavali in India, Malaysia & Singapore and Undas in the Philippines). These created air travel spikes that set the scene for the region’s highly anticipated end-of-year peak season, with destinations making promotional plays to attract each other’s holidaymakers. We begin by looking at the accession of Timor Leste to ASEAN and the prospects of a peace settlement between Thailand and Cambodia.

🎙️ About The Creators 🎧

Hannah Pearson

Hannah Pearson

Asia travel analyst and speaker. Director of Pear Anderson, a research & sales travel consultancy specialising in SEA and Muslim travel. Read more »

Gary Bowerman

Gary Bowerman

Asia travel analyst and speaker. Co-founder and director of Check-in Asia, a travel content, marketing and market research agency. Read more »

We'd love to hear from our listeners, so please send us your comments, feedback and questions! And, if you’re interested in being a guest, drop us a note at hello@theseasiatravelshow.com

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