10.25% Listener Growth in November

Blog Published on 5 Dec 2021

Global interest in South East Asian travel & tourism soared in November, as the region began to reopen its borders. During the month, travel talk turned cautiously positive after 20 months of gloom. And then - right at the end of November - Omicron arrived!

November 2021 saw The South East Asia Travel Show again break our monthly download record for the 3rd successive month - with 10.25% listener growth compared to October.

Our Top 10 listener markets are: US, Australia, UK, Thailand, Malaysia, Singapore, Canada, Philippines, Vietnam & Indonesia. We’re so thrilled that 6 of those are ASEAN countries! Cambodia also resides in the Top 20 (17th).

Overall, 12 of the Top 20 download markets in November are in Asia Pacific, 5 in Europe, 2 North America & 1 (Kenya) in Africa.

Thanks to everyone who listened in - from Argentina to Romania, and South Africa to Trinidad & Tobago.

During November, we launched our new weekly news, interviews and current affairs show, The SEA Travel News Show. Each episode is drawing a strong support - and the show claimed 3 of the Top 4 most downloaded podcasts last month.

Check out the 9 episodes we produced in November 2021 by clicking the links below:

« Next Post 2021: The South East Asia Travel Show in Statistics Previous Post » Introducing The SEA Travel News Show

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5 Aug 2026 • 27m31s

Ep 314: As Intra-ASEAN Tourism Competition Intensifies, What Are South East Asia's Major New Battlegrounds?

2026 has been a mixed year for tourism across South East Asia, and all countries are preparing their future strategies. With arrivals growth slowing and competition to attract tourists intensifying, Wellness and Business Events are emerging as key battlegrounds. This week, Gary and Hannah analyse how some of the region’s key players, Thailand, Vietnam, Singapore and Indonesia, are setting out their strategic stalls - or are they simply chasing the same tourists with different labels and campaigns?

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30 Jul 2026 • 26m09s

Ep 313: Trip.com's Record Anti-Trust Fine, Singapore Airlines' Topsy-Turvy Financials & AI vs Tour Guides

“What a turbulent seven months 2026 has delivered so far.” Gary and Hannah examine recent travel and tourism developments across Southeast Asia, China, and India. Topics include China’s multi-billion RMB fine against Trip.com for alleged monopolistic practices, Malaysia’s unexpected F1 Grand Prix tourism impact, Singapore Airlines’ record revenue offset by substantial fuel cost increases, Cambodia Airlines’ aircraft order, Thai AirAsia’s domestic route suspensions, Singapore’s concert tourism season, AI’s effects on tour guiding, and a humorous story about a Philippines jail stay request.

10.25% Listener Growth in November

Latest Episodes Catch up with the pods you may have missed

Ep 314: As Intra-ASEAN Tourism Competition Intensifies, What Are South East Asia's Major New Battlegrounds?

Ep 313: Trip.com's Record Anti-Trust Fine, Singapore Airlines' Topsy-Turvy Financials & AI vs Tour Guides

Hannah Pearson

Gary Bowerman