The Travel Industry Podcast for ASEAN and Asia Pacific...

“South East Asia is where the excitement is because it is a fast-growing inbound tourism region for Australia.” As we approach the 5th anniversary of the WHO declaring a pandemic on 11 March 2020, it’s a good time to discuss emerging developments in Australia’s visitor economy. This week, Gary welcomes Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research Australia, part of the Australian Trade & Investment Commission (AusTrade). We discuss Australia’s Thrive 2030 strategy, which is transitioning from ‘recovery’ to ‘consolidation’ phase, and the variable rates of inbound recovery from key Asian markets.

Where did February go? Already, we are two months into 2025, and what a fascinating month it proved to be. Some compelling regional stories emerged. So, as we do every month, Gary and Hannah discuss the Top 8 tourism talking points from a hectic February. The journey takes us to Indonesia, Malaysia, Thailand, Cambodia and the Philippines, plus Hong Kong, China, Japan and India. En route we ask and answer the following questions:

Vietnam has one of ASEAN’s most complex and compelling visitor economies, and has started 2025 at high-octane pace. It received more than 2 million visitors in January for the first time - and has set a goal of 23 million arrivals in 2025. That would smash the previous record of 18 million in 2019. Aligned with a vibrant domestic travel economy - Vietnam is one of the few countries with a population of over 100 million - the opportunities and challenges will multiply.

“In 2025, consumer demand in the outbound travel market in China will continue to fragment, particularly in terms of interests. This shift is one of the most significant changes brought about by the COVID-19 pandemic.” Two years after China reopened for travel, the outbound tourism market continues to diversify and fragment. The landscape looks very different than it did in 2019 - and the 2025 Chinese New Year confirmed this.