The Travel Industry Podcast for ASEAN and Asia Pacific...

“Tourists are now viewed as a source of taxation revenue. It’s increasingly hard to raise taxes on your own citizens, but if you have 30+ million tourists each year, that’s a lot of potential tax you can raise.” This week, Gary and Hannah discuss the multiple challenges Thailand faces in increasing its proposed tourism tax, from THB300 to THB450 - and collecting it. Meanwhile, Vietnam’s stellar tourism run continues with a raft of upcoming initiatives and an eye-watering new inbound tourism target.

“With two-thirds of 2026 almost complete, tourism strategies, plans and developments are loaded with extra meaning. 2027 is looming up ahead… This week, Gary and Hannah journey across South East Asia and to Australia to ask and answer this week’s top tourism questions. We begin Down Under where Australia’s new 10-year tourism roadmap is simply world class. We discuss why. Next to Brunei, which is rolling out various tourism initiatives as it targets 1 million arrivals in 2027.

2026 has been a mixed year for tourism across South East Asia, and all countries are preparing their future strategies. With arrivals growth slowing and competition to attract tourists intensifying, Wellness and Business Events are emerging as key battlegrounds. This week, Gary and Hannah analyse how some of the region’s key players, Thailand, Vietnam, Singapore and Indonesia, are setting out their strategic stalls - or are they simply chasing the same tourists with different labels and campaigns?

“What a turbulent seven months 2026 has delivered so far.” Gary and Hannah examine recent travel and tourism developments across Southeast Asia, China, and India. Topics include China’s multi-billion RMB fine against Trip.com for alleged monopolistic practices, Malaysia’s unexpected F1 Grand Prix tourism impact, Singapore Airlines’ record revenue offset by substantial fuel cost increases, Cambodia Airlines’ aircraft order, Thai AirAsia’s domestic route suspensions, Singapore’s concert tourism season, AI’s effects on tour guiding, and a humorous story about a Philippines jail stay request.