2026 has been a mixed year for tourism across South East Asia, and all countries are preparing their future strategies. With arrivals growth slowing and competition to attract tourists intensifying, Wellness and Business Events are emerging as key battlegrounds. This week, Gary and Hannah analyse how some of the region’s key players, Thailand, Vietnam, Singapore and Indonesia, are setting out their strategic stalls - or are they simply chasing the same tourists with different labels and campaigns?
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The South East Asia Travel Show is written, produced and hosted by Gary Bowerman and Hannah Pearson. Each episode discusses the hottest travel topics in South East Asia and Asia Pacific. More Info Β»