The Travel Industry Podcast for ASEAN and Asia Pacific...

May was another hectic month of BIG travel, tourism and geopolitical talking points in South East Asia. This month’s roundup takes Gary and Hannah around ASEAN, from our home city of Kuala Lumpur to Indonesia, the Philippines, Singapore, Timor Leste and Vietnam – plus China, India (sort of), Saudi Arabia and Kazakhstan. En route, we discuss China’s new ASEAN visa, Indonesia clings to its high-speed rail ambitions, and ASEAN accumulates an 11th member, and perhaps as a 12th in future.

Vietnam is the most dynamic and talked-about travel market in South East Asia. The nation’s economic growth, which outpaces China and India, made the cover of The Economist last week. Global leaders jet in and out for trade talks, and foreign investment has flooded in. Meantime, Vietnam is developing one of ASEAN’s largest airports and its most ambitious high-speed railway. But what happens next, especially with the spectre of 46% US trade tariffs?

Since the turn of the year, Gary and Hannah have been travelling across South East Asia and worldwide, speaking at various travel conferences. So, this week, we’ve compiled a long list of the most ubiquitous concepts, words and phrases we’ve encountered on stage and in the venue break-out spaces and receptions. We discuss the current contexts around popular buzzwords such as Authentic Experiences, Hyper-Personalisation, Seamless Trips and Frictionless Travel. We wonder where the Visa-Free Access debate goes next, and applaud the greater integration of Muslim Tourism themes into travel conference planning.

AI and Sustainability are hotly debated topics in travel. But how might new policies and regulations in these areas impact future interactions between travellers, suppliers, booking platforms and governments? This week, Gary and Hannah discuss the current landscape for OTAs, sustainability and AI policy development with Yang Li, Head of Public Affairs, Asia Pacific, at Booking.com. Which ASEAN and APAC countries are developing structured legal frameworks around sustainability? And how prepared are businesses region-wide for the EU Greenwashing Claims Directive, which is due to enter into force in 2026?