August 2022: In Review

August 2022: In Review
Blog Published on 4 Sep 2022

August was an important month for travel and tourism as South East Asia forged ahead with its recovery. Global interest is burgeoning. In July and August 2022, The South East Asia Travel Show recorded its 2nd and 3rd highest total of monthly downloads since launching in January 2020.

Two interviews feature in this month’s Top 5 podcasts. We assessed Malaysia’s tourism recovery with Tunku Dato Seri Iskandar Tunku Abdullah, Group Executive Chairman of Melewar Group. We also discussed tourism and climate change with Alexander Trupp, Associate Dean of Research & Postgraduate Studies at the School of Hospitality & Service Management, Sunway University in Malaysia, who is co-author of a new research paper, Tourism Under Climate Crisis in Asia: Impacts and Implications..

Click the links below to listen to our top-rated August 2022 shows - listed in ranking order (for total listens during the month):

And, catch our new show trailer here:

Here are our top 4 August podcast stats:

  • The show was downloaded in 70 countries during the month.
  • Top 10 listener markets were: US, UK, Australia, Canada, Malaysia, Thailand, Singapore, Japan, Vietnam and Ireland.
  • Just outside the Top 10 were Netherlands, Norway, UAE, Denmark, France and Poland.
  • 25.8% of listeners tuned in via Apple Podcasts, 18.5% on Spotify, 13.2% on Google Podcasts, 5.2% on CastBox and 3.5% via Overcast
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Latest Episodes Catch up with the pods you may have missed

Play
14 Feb 2025 • 36m52s

Ep 239: Fragmentation is the New Normal - Top 8 Chinese Outbound Tourism Topics to Watch in 2025

“In 2025, consumer demand in the outbound travel market in China will continue to fragment, particularly in terms of interests. This shift is one of the most significant changes brought about by the COVID-19 pandemic.” Two years after China reopened for travel, the outbound tourism market continues to diversify and fragment. The landscape looks very different than it did in 2019 - and the 2025 Chinese New Year confirmed this.
Play
30 Jan 2025 • 33m09s

Ep 238: Using the 5Fs, White Lotus, Lalisa & Soft Power to Reposition Thai Tourism, with Chattan Kunjara, Tourism Authority of Thailand

“The White Lotus is huge. It’s a very scenery-driven show, and there are compelling stories behind that. It creates an aura.” As The White Lotus season 3 prepares to air, how is Thailand using various aspects of soft power to reposition itself as a tourism destination? This week’s show comes from Gary’s other podcast, High-Yield Tourism, on which he and Dr Jens Thraenhart speak to global thought leaders about how tourism strategy and development are changing in the post-Covid era.