The Travel Industry Podcast for ASEAN and Asia Pacific...

China’s October National Day public holiday is the third ‘Golden Week’ of the year. In 2024, it just wrapped up amid a global sense that Chinese outbound tourism is definitively back. Twenty-one months after China reopened for travel, destinations across South East Asia, Asia Pacific and worldwide enjoyed their most optimistic Golden Week since the corresponding period way back in 2019. To discuss the top takeaways, Gary is joined by Sienna Parulis-Cook, Director of Marketing & Communications for Dragon Trail international.

This week, China’s October Golden Week kickstarts Q4 of 2024 and the path toward South East Asia completing a 5-year Covid cycle. So, it’s the perfect time to assess the top 8 talking points from the 9th month of the year. We begin in Thailand with the issues around the proposed introduction of Electronic Travel Authorisation, while Royal Assent for the Marriage Equality Bill makes it the third Asian jurisdiction to legalise same-sex unions.

“How do you know your tourism activity’s overall impact is beneficial to a community if you aren’t measuring it?” This week, Gary and Hannah discuss economic leakages and quantifying the impacts on local communities of tour operations with Ewan Cluckie, Founder of Thailand-based Tripseed. Socio-economic sustainability in tourism is an under-scrutinised topic, but Tripseed is confronting it head-on. The company recently published phase 1 of its deeply researched Economic Distribution Disclosure Initiative, a set of tools and metrics designed to “drive transparency and positive impact within the local economy”.

“The pieces of South East Asia’s post-pandemic tourism jigsaw are still being put into place”. Regional travel and tourism trends continue to be impacted by the Covid era, both from a supply and demand perspective. So, as we march full steam into the final third of 2024, what were the Top 8 talking points in August 2024? On our monthly roundup, we discuss the fallout from Malaysia Airlines’ decision to cut almost one-fifth of its capacity, assess the airline volumes into the region from China and dive into the factors behind the latest round of quarterly airline earnings.