10.25% Listener Growth in November

Blog Published on 5 Dec 2021

Global interest in South East Asian travel & tourism soared in November, as the region began to reopen its borders. During the month, travel talk turned cautiously positive after 20 months of gloom. And then - right at the end of November - Omicron arrived!

November 2021 saw The South East Asia Travel Show again break our monthly download record for the 3rd successive month - with 10.25% listener growth compared to October.

Our Top 10 listener markets are: US, Australia, UK, Thailand, Malaysia, Singapore, Canada, Philippines, Vietnam & Indonesia. We’re so thrilled that 6 of those are ASEAN countries! Cambodia also resides in the Top 20 (17th).

Overall, 12 of the Top 20 download markets in November are in Asia Pacific, 5 in Europe, 2 North America & 1 (Kenya) in Africa.

Thanks to everyone who listened in - from Argentina to Romania, and South Africa to Trinidad & Tobago.

During November, we launched our new weekly news, interviews and current affairs show, The SEA Travel News Show. Each episode is drawing a strong support - and the show claimed 3 of the Top 4 most downloaded podcasts last month.

Check out the 9 episodes we produced in November 2021 by clicking the links below:

« Next Post 2021: The South East Asia Travel Show in Statistics Previous Post » Introducing The SEA Travel News Show

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Latest Episodes Catch up with the pods you may have missed

Play

11 Jul 2024 • 29m52s

Ep 221: Reflections on the 1st UN Tourism Regional Forum on Gastronomy Tourism for Asia Pacific in Cebu, the Philippines

The symbiosis of food and tourism is not a new topic, but the contexts are changing. Across ASEAN and Asia Pacific, fast-moving trends in food tourism are driven by social media videos and tasting tests and a raft of culinary awards, guides, ratings and reviews. Beyond changing traveller appetites, vital issues - such as climate impact, resource allocation, automated farming techniques, and fair pricing for food producers - are gaining urgency.

Play

4 Jul 2024 • 30m12s

Ep 220: Bangkok-Vientiane by Train, KL-Nairobi by Plane & Gastronomy Tourism in Cebu: June 2024 in Review

So, we’ve passed a significant threshold. The first half of 2024 is completed – and an unseemly scramble will now occur to try and match – or get very close to – 2019 travel metrics across the region. In this context of competition, it’s time to round up the top 8 travel talking points from June – and what an action-packed month it proved to be. This week, Gary and Hannah travel around ASEAN, with stopovers in Singapore, Thailand, Malaysia, the Philippines, Laos and Myanmar, plus China and – better believe it – Kenya.

10.25% Listener Growth in November

Latest Episodes Catch up with the pods you may have missed

Ep 221: Reflections on the 1st UN Tourism Regional Forum on Gastronomy Tourism for Asia Pacific in Cebu, the Philippines

Ep 220: Bangkok-Vientiane by Train, KL-Nairobi by Plane & Gastronomy Tourism in Cebu: June 2024 in Review

Hannah Pearson

Gary Bowerman