10.25% Listener Growth in November

10.25% Listener Growth in November
Blog Published on 5 Dec 2021

Global interest in South East Asian travel & tourism soared in November, as the region began to reopen its borders. During the month, travel talk turned cautiously positive after 20 months of gloom. And then - right at the end of November - Omicron arrived!

November 2021 saw The South East Asia Travel Show again break our monthly download record for the 3rd successive month - with 10.25% listener growth compared to October.

Our Top 10 listener markets are: US, Australia, UK, Thailand, Malaysia, Singapore, Canada, Philippines, Vietnam & Indonesia. We’re so thrilled that 6 of those are ASEAN countries! Cambodia also resides in the Top 20 (17th).

Overall, 12 of the Top 20 download markets in November are in Asia Pacific, 5 in Europe, 2 North America & 1 (Kenya) in Africa.

Thanks to everyone who listened in - from Argentina to Romania, and South Africa to Trinidad & Tobago.

During November, we launched our new weekly news, interviews and current affairs show, The SEA Travel News Show. Each episode is drawing a strong support - and the show claimed 3 of the Top 4 most downloaded podcasts last month.

Check out the 9 episodes we produced in November 2021 by clicking the links below:

« Next Post 2021: The South East Asia Travel Show in Statistics Previous Post » Introducing The SEA Travel News Show
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Latest Episodes Catch up with the pods you may have missed

Play
6 Jun 2023 • 32m57s

Ep 177: A New Era of Chinese & Global Travel Payments, with Dr Cherry Huang, Alipay+, Ant Group
Chinese tourists are returning to South East Asia in greater numbers. The recent May Labor Day holiday brought more passenger flights and travellers from cities across China into the region. But how will innovations in mobile payment technology over the last three years influence how Chinese and global travelers pay for products and services while overseas? And how should travel providers, retailers and merchants prepare for this new era? This week, Gary welcomes Dr Cherry Huang, General Manager of Alipay+ Offline Merchant Services, Ant Group, to discuss the Chinese travel recovery so far and emerging spending patterns.
Play
29 May 2023 • 32m03s

Ep 176: The Top 10 Travel & Tourism Talking Points in South East Asia in May 2023
May has been another hectic month as the travel recovery in South East Asia gathers momentum. It kicked off with China’s May Golden Week, which delivered a huge domestic tourism boost, while Chinese outbound holidaymakers travelled around the region in greater numbers. This could presage an uplift in Chinese outbound tourism widely anticipated in the second half of 2023. This week, Gary and Hannah discuss the Golden Week among a list of 10 key talking points from across South East Asia and beyond.

🎙️ About The Creators 🎧

Hannah Pearson

Hannah Pearson

Asia travel analyst and speaker. Director of Pear Anderson, a research & sales travel consultancy specialising in SEA and Muslim travel. Read more »

Gary Bowerman

Gary Bowerman

Asia travel analyst and speaker. Co-founder and director of Check-in Asia, a travel content, marketing and market research agency. Read more »

We'd love to hear from our listeners, so please send us your comments, feedback and questions! And, if you’re interested in being a guest, drop us a note at hello@theseasiatravelshow.com

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