10.25% Listener Growth in November

Blog Published on 5 Dec 2021

Global interest in South East Asian travel & tourism soared in November, as the region began to reopen its borders. During the month, travel talk turned cautiously positive after 20 months of gloom. And then - right at the end of November - Omicron arrived!

November 2021 saw The South East Asia Travel Show again break our monthly download record for the 3rd successive month - with 10.25% listener growth compared to October.

Our Top 10 listener markets are: US, Australia, UK, Thailand, Malaysia, Singapore, Canada, Philippines, Vietnam & Indonesia. We’re so thrilled that 6 of those are ASEAN countries! Cambodia also resides in the Top 20 (17th).

Overall, 12 of the Top 20 download markets in November are in Asia Pacific, 5 in Europe, 2 North America & 1 (Kenya) in Africa.

Thanks to everyone who listened in - from Argentina to Romania, and South Africa to Trinidad & Tobago.

During November, we launched our new weekly news, interviews and current affairs show, The SEA Travel News Show. Each episode is drawing a strong support - and the show claimed 3 of the Top 4 most downloaded podcasts last month.

Check out the 9 episodes we produced in November 2021 by clicking the links below:

« Next Post 2021: The South East Asia Travel Show in Statistics Previous Post » Introducing The SEA Travel News Show

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Latest Episodes Catch up with the pods you may have missed

Play

5 Sep 2023 • 35m25s

Ep 187: Behind the Scenes of Australia’s Tourism Transformation Plan, with Samantha Palmer, AusTrade

Australia counts one of Asia Pacific’s most fascinating visitor economies. It combines vibrant inbound, outbound and domestic leisure and business travel segments with large international education, VFR and working holiday components. One in 7 businesses in Australia is related to tourism. So, how is Australia recovering from Covid-19, and how is it planning ahead for the rest of the decade, and beyond? This week, Gary and Hannah welcome Samantha Palmer, General Manager of Visitor Economy and Client Programs, at the Australian Trade & Investment Commission (AusTrade), to discuss the Thrive 2030 tourism strategy.

Play

28 Aug 2023 • 32m12s

Ep 186: The Top 8 Travel & Tourism Talking Points in South East Asia in August 2023

From 4.4 million to 15.4 million. Thailand is way out in front in South East Asia for year-to-date visitors in 2023 vs 2022. Two-thirds through 2023, Gary and Hannah look back to compare the progress for visitor arrivals in 7 ASEAN nations. We also discuss 8 other key talking points from August, as the summer holiday season subsides and the region prepares for the Chinese Golden Week in October. En route, we discuss new developments in ASEAN’s cross-border payments programme, and assess the outlook in Thailand as a new Prime Minister vows to prioritise tourism.

10.25% Listener Growth in November

Latest Episodes Catch up with the pods you may have missed

Ep 187: Behind the Scenes of Australia’s Tourism Transformation Plan, with Samantha Palmer, AusTrade

Ep 186: The Top 8 Travel & Tourism Talking Points in South East Asia in August 2023

Hannah Pearson

Gary Bowerman