10.25% Listener Growth in November

10.25% Listener Growth in November
Blog Published on 5 Dec 2021

Global interest in South East Asian travel & tourism soared in November, as the region began to reopen its borders. During the month, travel talk turned cautiously positive after 20 months of gloom. And then - right at the end of November - Omicron arrived!

November 2021 saw The South East Asia Travel Show again break our monthly download record for the 3rd successive month - with 10.25% listener growth compared to October.

Our Top 10 listener markets are: US, Australia, UK, Thailand, Malaysia, Singapore, Canada, Philippines, Vietnam & Indonesia. We’re so thrilled that 6 of those are ASEAN countries! Cambodia also resides in the Top 20 (17th).

Overall, 12 of the Top 20 download markets in November are in Asia Pacific, 5 in Europe, 2 North America & 1 (Kenya) in Africa.

Thanks to everyone who listened in - from Argentina to Romania, and South Africa to Trinidad & Tobago.

During November, we launched our new weekly news, interviews and current affairs show, The SEA Travel News Show. Each episode is drawing a strong support - and the show claimed 3 of the Top 4 most downloaded podcasts last month.


Check out the 9 episodes we produced in November 2021 by clicking the links below:

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Latest Episodes Catch up with the pods you may have missed

Play
29 Sep 2022 • 31m02s

Ep 151: Good News for South East Asia as Japan, Taiwan & Hong Kong Reboot Travel

A big buzz in South East Asia as Japan prepares to reopen, and Hong Kong and Taiwan ease entry restrictions. Hannah is back from Japan, where she observed the response to its decision to unlock the airport gates from 11 October while attending Tourism Expo Japan in Tokyo. This week, Gary and Hannah discuss the potential inbound and outbound boost for South East Asia as North East Asia gradually returns to the travel fold.
Play
16 Sep 2022 • 36m02s

Ep 150: Japan Reopens for Tourism, with Kyoji Kuramochi, JNTO

“From 6.2 million visitors in 2011, Japan welcomed 32 million arrivals in 2019.” The reopening of Japan has been eagerly anticipated across Asia Pacific. Japan is both a highly desirable “four seasons” destination and a vital market for travel and tourism region-wide. This week, Gary and Hannah discuss the outlook as Japan accelerates its reopening with Kyoji Kuramochi, Executive Director, Global Strategy Headquarters of the Japan National Tourism Organisation (JNTO).