14 Aug 2025 • 33m26s Ep 265: Rethinking Indonesia's Under-achieving Inbound Tourism Sector, with Nur Wulan T
“Indonesia has the potential to lead in eco-tourism, in cultural heritage and in Muslim-friendly tourism… but it tries to promote everything all at once, which dilutes the message.” Beautiful, vast and complex, Indonesia is the world’s largest archipelago nation, and home to the planet’s fourth-largest population. But tourism is heavily concentrated in Bali, which recorded 45% of inbound arrivals to Indonesia in 2024.
Meanwhile, Indonesia lags behind Thailand, Malaysia, Singapore and Vietnam for visitor arrivals, attracting 13.