Ep 100: Destination 2022 - How Will South Korea Leverage K-Culture in Tourism?, with Dr Jaeyeon Choe

About This Episode

18 Oct 2021 • 32m00s

With travel starting to return, Gary kicks off a new series called Destination 2022. Each episode will analyse the travel outlook in places that will be hot tickets for South East Asian travellers.

We start in South Korea – where the nation’s brilliantly packaged mix of K-pop, K-drama, K-cuisine and K-beauty, plus smart destination video marketing, have kept it top of mind for the region’s youthful travellers.

Gary is joined by Dr Jaeyeon Choe in Seoul who teaches Tourism Studies at the University of Swansea, and is Visiting Professor at the School of Hospitality and Tourism at Hue University, Vietnam.

South Korea is nearing a 70% vaccination rate, and unlike in many Asian nations South Korean travellers have been heading overseas, mostly to Europe, all summer.

We discuss the outlook for inbound travel, and assess how South Korea is using ‘Soft Power’ to promote itself as a destination, ranging from the popularity of TV shows like Squid Game and global megabands BTS and Blackpink to the surging appeal of Korean cuisines and cosmetics.

We cover South Korea’s presence at the Dubai World Expo, exciting new destination videos themed around Night Tourism and Korean fashions and the Singapore-South Korea Vaccinated Travel Lane. Jaeyeon also guides us to some hot destinations and trends among domestic travellers.

Plus, we ask where South Koreans will be heading for Christmas/New Year and Lunar New Year 2022.

[CLICK HERE to read the September 2021 South Korea special issue of the Asia Pacific Travel & Tourism report, which is mentioned in the show]

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play
27 May 2022 • 37m15s

Ep 134: South East Asia Seeks to Build Momentum For A Travel Recovery

Traveller Covid testing requirements are finally gone - so can South East Asia now build momentum for a sustainable tourism recovery? May was a positive month across the region, but the landscape is still evolving. Travel volumes and outlook optimism vary throughout South East Asia. Familiar destinations are leading the return of tourism, while bookings are slower elsewhere. This week, Gary and Hannah recap the key developments during May, and look forward to the second half of 2022.
Play
11 May 2022 • 25m34s

Ep 133: Laos Reopens to International Tourists, with Jason Rolan

We’ve been talking in recent weeks about the pieces of South East Asia’s travel jigsaw being put back together. But a Laos-shaped hole remained. That gap has now been filled. Laos reopened to international travellers on Monday 9 May. This week, Gary and Hannah welcome back Vientiane-based Jason Rolan to discuss the tourism challenges and opportunities ahead for this beautiful landlocked country. Jason talks about the new regime for e-visas. He also explains which airlines are preparing to return to Laos - and which new routes might be developed.