Ep 129: South East Asia Travel & Tourism Braces for Long-Term Impacts of the Russia-Ukraine War

About This Episode

14 Apr 2022 • 41m12s

Travel and tourism is slowly getting back on its feet in South East Asia after two long years. The economic dislocations of the pandemic are having consequences for the supply and demand of travel throughout the region and across Asia Pacific. But Russia’s invasion of Ukraine has added an entirely new, and far-reaching, context. In addition, the Covid-19 lockdowns in China will have economic implications worldwide.

So this week, Gary and Hannah sift through the potential impacts of the Russia-Ukraine war for travel, tourism and the regional economic outlook. This is a complex issue. There are innumerable unknowns, both now and in the future, but dark clouds are starting to gather.

We break down the show into 4 key sections:

  1. The enduring effects of COVID-19;
  2. The Initial & Current War Impacts on Travel & Tourism in South East Asia;
  3. The Looming Economic Headwinds; and
  4. The Big Questions Up Ahead.

We cover plenty of ground, from jet fuel price volatility to interest rate rises, fears of worsening food inflation to re-routed long haul flights and revised visitor arrival projections to a shifting focus toward the Indian travel market.

And are there lessons to be learned from Sri Lanka’s economic collapse?

Plus, will tourism boards step up their domestic travel promotions, how will they adapt their international marketing strategies - and can intra-ASEAN travel markets hold up the sky?

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play
11 Sep 2026 • 32m04s

Ep 317: Vietnam's Golden Tourism Year Continues, Thailand Revises its Visa Rules for Travellers & AirAsia Tests New Routes into Europe

So, we’re just three weeks away from that all important fourth quarter of the year - and it’s a hectic time across the travel landscape, with plenty of talking points to deconstruct. This week, Gary and Hannah discuss the air travel impacts of a major volcanic eruption (with a familiar name) in Indonesia and a State of Emergency in Malaysia caused by wild fire “haze”. Plus, we look at how Russian, Chinese and South Korean tourists are fuelling Vietnam’s dynamic inbound surge, while Cambodia counts the cost of a dismal year for international arrivals.
Play
21 Aug 2026 • 35m46s

Ep 316: Thailand's Tourism Tax is Back, Vietnam Targets 50 Million Visitors & Russia Entices South East Asian Tourists

“Tourists are now viewed as a source of taxation revenue. It’s increasingly hard to raise taxes on your own citizens, but if you have 30+ million tourists each year, that’s a lot of potential tax you can raise.” This week, Gary and Hannah discuss the multiple challenges Thailand faces in increasing its proposed tourism tax, from THB300 to THB450 - and collecting it. Meanwhile, Vietnam’s stellar tourism run continues with a raft of upcoming initiatives and an eye-watering new inbound tourism target.