Ep 173: Exploring the Future of Adventure Travel, with Shannon Stowell, ATTA

About This Episode

13 Apr 2023 • 30m53s

“Community and sustainable travel is so hard to get right, and so easy to get wrong. How do you bring people into a place and they enjoy it, and they’ll pay for it, and they won’t destroy it? Anybody who says they have a formula for that, is kidding themselves.” This week, Gary and Hannah explore the future of adventure-based travel with Shannon Stowell, CEO of the Adventure Travel Trade Association (ATTA), a US-based organisation with members in 103 countries.

In September, the ATTA will hold its Adventure Travel World Summit in Asia for the first time, in Hokkaido, Japan. We discuss the evolution of travel focused around activity, nature and culture – and the influences of the pandemic on outdoor travel motivations.

Plus, we explore the potential for expansion in South East Asia (“The opportunity to build small, more focused travel experiences is real”). The journey also takes us around the globe, to discuss how tour operators, Tourism Ministers and local communities from the Balkans to Brazil and from Antarctica to Shannon’s beautiful home state of Colorado are rethinking travel experiences in places of unique natural and cultural diversity.

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play
5 May 2025 • 32m10s

Ep 252: From 40,000 to 152 Billion: South East Asia's Top 8 Travel & Tourism Statistical Talking Points

South East Asia comprises 10 diverse nations and nearly 700 million people spread across a vast landmass. Consequently, the numbers are often large, impactful and scaleable - and travel and tourism are no exceptions. This week, Gary and Hannah select the Top 8 statistical talking points from across the region. These cover inbound and outbound travel, ASEAN vs APAC airline seat capacity, the Hajj pilgrimage from Indonesia, human capital development in Vietnam – and electrified living everywhere.
Play
27 Apr 2025 • 33m31s

Ep 251: Mixed Travel & Tourism Vibes Across South East Asia: April 2025 in Review

April began with the announcement of US “reciprocal tariffs”, which ranged from 10% to 49% on exports from South East Asian nations. This has created toxic uncertainty across all industries in the region, notably business travel. But before the tariff turmoil, Q1 had delivered mixed results for travel and tourism, with the Eid al-Fitr holiday numbers particularly weak in Malaysia and Indonesia. Was this the result of the Lunar New Year and Eid public holidays being in the same quarter, or are we at the start of a cyclical travel slowdown in ASEAN?