Ep 173: Exploring the Future of Adventure Travel, with Shannon Stowell, ATTA

About This Episode

13 Apr 2023 • 30m53s

“Community and sustainable travel is so hard to get right, and so easy to get wrong. How do you bring people into a place and they enjoy it, and they’ll pay for it, and they won’t destroy it? Anybody who says they have a formula for that, is kidding themselves.” This week, Gary and Hannah explore the future of adventure-based travel with Shannon Stowell, CEO of the Adventure Travel Trade Association (ATTA), a US-based organisation with members in 103 countries.

In September, the ATTA will hold its Adventure Travel World Summit in Asia for the first time, in Hokkaido, Japan. We discuss the evolution of travel focused around activity, nature and culture – and the influences of the pandemic on outdoor travel motivations.

Plus, we explore the potential for expansion in South East Asia (“The opportunity to build small, more focused travel experiences is real”). The journey also takes us around the globe, to discuss how tour operators, Tourism Ministers and local communities from the Balkans to Brazil and from Antarctica to Shannon’s beautiful home state of Colorado are rethinking travel experiences in places of unique natural and cultural diversity.

View All Episodes

Latest Episodes Catch up with the pods you may have missed

21 Feb 2024 • 38m25s

Ep 200: Reflecting on 4 Years & 200 Episodes of The South East Asia Travel Show

Happy Anniversary to us. Launched on 9 January 2020, The South East Asia Travel Show has reached the 200 episodes milestone. This week, Gary and Hannah reflect on the key travel and tourism issues from the past four years, a large chunk of which was clouded by the pandemic. Within one month of launching, the WHO classified the Novel Coronavirus as a global health emergency, and two months later declared a pandemic.
13 Feb 2024 • 34m54s

Ep 199: Will Bali's Tourism Bounce-back Continue in 2024?, with the Bali Hotels Association

Bali has bounced back impressively over the past year for international and domestic arrivals - but will that momentum endure as regional competition intensifies in 2024? This week, Bali introduces the International Tourism Levy, which must be paid in addition to the visa-on-arrival fee. Could this impact tourist numbers? To help us piece together the details and discuss the tourism outlook, Gary and Hannah welcome back Simona Chimenti and Melina Caruso of the Bali Hotels Association.