Ep 180: SuperApps Scale Up to Sell More South East Asian Travel, with Brett Henry, MG Group

Listen to this episode

Apple Podcasts

Spotify

Google

Podbean

View All Episodes

About This Episode

27 Jun 2023 • 37m29s

What is a SuperApp, and why should the travel industry care about them?

There are numerous reasons to care, as Gary and Hannah discuss this week with Jakarta-based Brett Henry, President & Director of MG Group. Brett guides us through a research-based definition of SuperApp characteristics, and explains the opportunities and challenges they provide for brands and travellers.

En route, we discuss a bunch of SuperApps in ASEAN, including GoTo, Grab, WeChat, Meituan and Shopee. We also touch on AirAsia’s SuperApp progress and ask “Is TikTok the next SuperApp in South East Asia?” (Spoiler alert: Absolutely). Plus, we discuss the hyper-localisation in each market to meet changing consumer needs, the region’s complex e-payments landscape and the economics of distributing travel through SuperApps.

And, where do home-grown SuperApps go in future? Will they develop their own travel inventories and further monetise their tourism presence? And is there an accelerating urgency for travel sellers to become engaged participants in SupeApp platforms?

« Next Episode Ep 181: The Top 10 Travel & Tourism Talking Points in South East Asia in the First Half of 2023 Previous Episode » Ep 179: The Shifting Outlook for Airports in South East Asia, with Shantanu Gangakhedkar, Frost & Sullivan

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play

27 Apr 2026 • 15m31s

Ep 300: Thailand & Cambodia Pursue Peace, Myanmar Nears ASEAN Return & Embodied AI Tourism in Malaysia: Start the Week in The South East Asia - Part 1

Is a rapprochement between Thailand and Cambodia getting closer? Could Myanmar soon return to ASEAN? And how will embodied AI transform the tourism landscape in South East Asia? Those are three of the top questions Gary and Hannah ask and answer in Part 1 of our two-part Start the Week show. To kickstart the lead-up to the May holiday period, we head to Thailand, Vietnam, Cambodia, Myanmar, the Philippines, Singapore, Malaysia and China to tackle the talking points that matter.

Play

27 Apr 2026 • 21m07s

Ep 301: Vietnam's Long Thanh Challenges, Thailand's China Tourism Crisis & Fuel Surcharges Go Off-the-Chart in the Philippines: Start the Week with The South East Asia Travel Show - Part 2

How high can airfare surcharges go in the Philippines? Is a 30% drop in Chinese flights to Thailand a short-term adjustment, or a long-term shift? Is Indonesia serious about levying ships in the Malacca Strait? And will oil deals with Russia give it more influence in South East Asia? These are four central questions in Part 2 of our Start the Week show, as Gary and Hanna break down the radiating effects of two months of war in the Middle East for travel and tourism in ASEAN and beyond.

Ep 180: SuperApps Scale Up to Sell More South East Asian Travel, with Brett Henry, MG Group

About This Episode

Latest Episodes Catch up with the pods you may have missed

Ep 300: Thailand & Cambodia Pursue Peace, Myanmar Nears ASEAN Return & Embodied AI Tourism in Malaysia: Start the Week in The South East Asia - Part 1

Ep 301: Vietnam's Long Thanh Challenges, Thailand's China Tourism Crisis & Fuel Surcharges Go Off-the-Chart in the Philippines: Start the Week with The South East Asia Travel Show - Part 2

Hannah Pearson

Gary Bowerman