Ep 187: Behind the Scenes of Australia’s Tourism Transformation Plan, with Samantha Palmer, AusTrade

About This Episode

5 Sep 2023 • 35m25s

Australia counts one of Asia Pacific’s most fascinating visitor economies. It combines vibrant inbound, outbound and domestic leisure and business travel segments with large international education, VFR and working holiday components. One in 7 businesses in Australia is related to tourism. So, how is Australia recovering from Covid-19, and how is it planning ahead for the rest of the decade, and beyond?

This week, Gary and Hannah welcome Samantha Palmer, General Manager of Visitor Economy and Client Programs, at the Australian Trade & Investment Commission (AusTrade), to discuss the Thrive 2030 tourism strategy. Sam talks about the International Diversification Strategy for the Visitor Economy, which sets new benchmarks and targets for Australia’s 15 key inbound markets and fast-growing emerging markets.

We also discuss the importance of travellers from China and South East Asia, and the unfolding opportunities and challenge in this complex new travel era. Plus, Sam outlines the high degree of detailed research and industry collaboration underpinning Australia’s goal of achieving a full visitor economy recovery by 2025 - and building new resilience for the future.

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5 Sep 2023 • 35m25s

Ep 187: Behind the Scenes of Australia’s Tourism Transformation Plan, with Samantha Palmer, AusTrade

Australia counts one of Asia Pacific’s most fascinating visitor economies. It combines vibrant inbound, outbound and domestic leisure and business travel segments with large international education, VFR and working holiday components. One in 7 businesses in Australia is related to tourism. So, how is Australia recovering from Covid-19, and how is it planning ahead for the rest of the decade, and beyond? This week, Gary and Hannah welcome Samantha Palmer, General Manager of Visitor Economy and Client Programs, at the Australian Trade & Investment Commission (AusTrade), to discuss the Thrive 2030 tourism strategy.
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28 Aug 2023 • 32m12s

Ep 186: The Top 8 Travel & Tourism Talking Points in South East Asia in August 2023

From 4.4 million to 15.4 million. Thailand is way out in front in South East Asia for year-to-date visitors in 2023 vs 2022. Two-thirds through 2023, Gary and Hannah look back to compare the progress for visitor arrivals in 7 ASEAN nations. We also discuss 8 other key talking points from August, as the summer holiday season subsides and the region prepares for the Chinese Golden Week in October. En route, we discuss new developments in ASEAN’s cross-border payments programme, and assess the outlook in Thailand as a new Prime Minister vows to prioritise tourism.