Ep 221: Reflections on the 1st UN Tourism Regional Forum on Gastronomy Tourism for Asia Pacific in Cebu, the Philippines

About This Episode

11 Jul 2024 β€’ 29m52s

The symbiosis of food and tourism is not a new topic, but the contexts are changing. Across ASEAN and Asia Pacific, fast-moving trends in food tourism are driven by social media videos and tasting tests and a raft of culinary awards, guides, ratings and reviews. Beyond changing traveller appetites, vital issues - such as climate impact, resource allocation, automated farming techniques, and fair pricing for food producers - are gaining urgency.

This week, Gary is joined by Jens Thraenhart, Former Executive Director of Mekong Tourism & Former CEO of the Barbados Tourism Board, to discuss these issues, and many more, which were addressed at the inaugural UN Tourism Regional Forum on Gastronomy Tourism for Asia Pacific in Cebu, the Philippines. The event addressed the opportunities and challenges ahead for food tourism across the region, and the issues that impact the food chain and agricultural production as tourism trends diversify.

Gary and Jens also reflect on the key themes discussed by government delegations and affiliate members at the 36th Joint Meeting of the UN Tourism Commissions for East Asia & the Pacific and South Asia, also in Cebu.

This week’s show is adapted from the High-Yield Tourism Podcast. To find out more, visit: https://www.highyieldtourism.com

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play
30 Oct 2025 β€’ 26m28s

Ep 272: Scam Centre Tourism Impacts, SAF Mandates, Q4 Travel Promotions & Timor Leste Joins ASEAN: October 2025 in Review

After a quiet September, October travel activity was stimulated by various national holidays (including Golden Week in China, Chuseok in South Korea, Diwali/Deepavali in India, Malaysia & Singapore and Undas in the Philippines). These created air travel spikes that set the scene for the region’s highly anticipated end-of-year peak season, with destinations making promotional plays to attract each other’s holidaymakers. We begin by looking at the accession of Timor Leste to ASEAN and the prospects of a peace settlement between Thailand and Cambodia.
Play
10 Oct 2025 β€’ 34m24s

Ep 271: Chinese Holidaymakers Jet Off, Multiple Muslim Tourism Initiatives & Fiscal Relief for Travel Workers: September + Golden Week in Review

After three weeks in Japan, Singapore and Italy, Gary and Hannah are back in KL to recap the top travel talking points from September and early October. China’s Mid-Autumn Golden Week has just wrapped up, so we assess the current state of play in a diversifying Chinese outbound market. Elsewhere, we discuss a raft of new Muslim-friendly tourism initiatives being introduced across South East Asia, note a shift towards waterborne transport innovation and crunch the numbers of a tax relief scheme for travel industry workers in Indonesia.