2020 was an awful year, but do we just write it off and discard it, or should we dig deeper to understand how travel and travel consumers have changed? What are the meaningful lessons to learn and apply?
Gary and Hannah kick off 2021 by running through a 21-point wish list to revitalise travel and tourism in South East Asia.
Topics discussed in Part 1 include adapting the learnings from domestic travel, a broader remit for tourism industry stimulus packages and competing on destination differentiation rather than price slashing.
We also how ask how technology can be used more effectively, address the the “Urban” vs “Nature” and “High Yield” vs “Mass” tourism debates, and look at the prospects for vaccine rollouts, and the dreaded 14-day quarantine.
Plus, what will be the role of National Tourism Boards in the post-pandemic era - are they still relevant, or should tourism planning and development be decentralised?