Ep 55: Is it Time to Rethink Chinese New Year Tourism Marketing?

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10 Feb 2021 • 31m00s

Chinese New Year, Lunar New Year, Lunisolar New Year, Spring Festival and Tet – this week’s show talks all things travel for the upcoming holiday.

In recent years, Chinese New Year brought a welcome surge of inbound visitors from China into ASEAN, and stimulated strong intra-regional and domestic trip volumes. This year, CNY is a purely homegrown travel scenario.

In some countries - like Malaysia - inter-state travel is not even permitted, while COVID-19 infection spikes are impacting domestic travel in Thailand, Vietnam and China.

Confidence in travel across the region may be at its lowest point since the pandemic struck - for what is normally a joyful and vibrant time to take a vacation.

As South East Asia confronts a second consecutive CNY under the shadow of COVID-19, should travel marketers rethink their approach to public holiday tourism in future? Plus, will shifting societal factors in China impact the future flow of CNY visitors into ASEAN and other Asia Pacific destinations?

« Next Episode Ep 56: 7 Months Since Reopening in the Maldives, with Ruth Franklin Previous Episode » Ep 54: The Complexities of Airline & Aviation Regulations in ASEAN & Asia Pacific, with Michelle Dy, AirAsia

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Ep 55: Is it Time to Rethink Chinese New Year Tourism Marketing?

About This Episode

Latest Episodes Catch up with the pods you may have missed

Ep 271: Chinese Holidaymakers Jet Off, Multiple Muslim Tourism Initiatives & Fiscal Relief for Travel Workers: September + Golden Week in Review

Ep 270: From Japan to South East Asia to South America: Confronting the Cumulative Challenges of Tourism, with Joao Romao

Hannah Pearson

Gary Bowerman