Ep 55: Is it Time to Rethink Chinese New Year Tourism Marketing?

About This Episode

10 Feb 2021 • 31m00s

Chinese New Year, Lunar New Year, Lunisolar New Year, Spring Festival and Tet – this week’s show talks all things travel for the upcoming holiday.

In recent years, Chinese New Year brought a welcome surge of inbound visitors from China into ASEAN, and stimulated strong intra-regional and domestic trip volumes. This year, CNY is a purely homegrown travel scenario.

In some countries - like Malaysia - inter-state travel is not even permitted, while COVID-19 infection spikes are impacting domestic travel in Thailand, Vietnam and China.

Confidence in travel across the region may be at its lowest point since the pandemic struck - for what is normally a joyful and vibrant time to take a vacation.

As South East Asia confronts a second consecutive CNY under the shadow of COVID-19, should travel marketers rethink their approach to public holiday tourism in future? Plus, will shifting societal factors in China impact the future flow of CNY visitors into ASEAN and other Asia Pacific destinations?

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play
4 Apr 2024 • 31m26s

Ep 208: The Top 8 Travel & Tourism Talking Points in South East Asia in March 2024

Well, we’ve completed the first quarter of 2024 – where did that go? March was another frenetic month, with plenty of travel and tourism news, statistics, announcements and pronouncements. So where is South East Asia at exactly 2 years after the region began to reopen after the pandemic? Gary and Hannah discuss March’s Top 8 talking points, with stop-offs in Thailand, Malaysia, Singapore, Cambodia, Indonesia, the Philippines and China. En route, we analyse potential legislative shifts for Marriage Equality and Casino Gaming in Thailand, Singapore’s World’s Best MICE City campaign and Vietnam’s Q1 arrivals surpassing the same 2019 period.
Play
2 Apr 2024 • 19m35s

Ep 207: The Best Bits from The South East Asia Travel Show in March 2024

Welcome to our new monthly mini-roundup of the key moments from The South East Asia Travel Show’s recent editions. The March rewind features red-hot talking points including ASEAN’s domestic and international flight recovery, Indonesia’s most popular outbound destinations, the opportunities for adventure travel in Laos and China’s remarkable inbound tourism policy shift. We also discuss Thailand’s Prime Minister becoming the nation’s pre-eminent tourism salesman, and the passing on of travel costs to tourists and travellers around the region.