5 Sep 2023 • 35m25s
Ep 187: Behind the Scenes of Australia’s Tourism Transformation Plan, with Samantha Palmer, AusTrade
Australia counts one of Asia Pacific’s most fascinating visitor economies. It combines vibrant inbound, outbound and domestic leisure and business travel segments with large international education, VFR and working holiday components. One in 7 businesses in Australia is related to tourism. So, how is Australia recovering from Covid-19, and how is it planning ahead for the rest of the decade, and beyond?
This week, Gary and Hannah welcome Samantha Palmer, General Manager of Visitor Economy and Client Programs, at the Australian Trade & Investment Commission (AusTrade), to discuss the Thrive 2030 tourism strategy.