Ep 61: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations

Listen to this episode

Apple Podcasts

Spotify

Google

Podbean

View All Episodes

About This Episode

17 Mar 2021 • 19m00s

This week, Gary and Hannah both gave presentations at the 8th ASEAN Tourism Research Association Annual Forum. This is a recording of Gary’s presentation, entitled: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations.

Bringing insights from the past year working with hotel groups, consumer research firms and marketing agencies, Gary analyses how Asian consumers are rethinking the meaning and purpose of travel. He also measures their possible motivations for taking trips when borders reopen. Plus, innovations in livestream travel marketing to solar wearables, and the emergence of earth-friendly amenities to a desire to escape to nature.

Travellers may also step up their celebrations of ‘life landmarks’ and their appetites for culinary travel. And, of course, no-one travels without an online audience any more, so how has social media integration become more sophisticated?

Slides

« Next Episode Ep 62: Participative Sports Tourism in Vietnam with David Lloyd Previous Episode » Ep 60: ASEAN Tourism: Where Do We Stand Now, and How Might Countries Reopen?

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play

13 Mar 2026 • 33m52s

Ep 290: The Economic Impacts of War in the Middle East for Travel & Tourism Across South East Asia

“It’s a cliche to say that everything is in flux, and that there is a great deal of uncertainty across travel economies. But it’s true.” The US and Israel’s ongoing aerial bombardment of Iran and Lebanon - and the worsening unintended consequences of retaliatory strikes on energy assets and other installations across the Middle East - are raising crisis fears across Asian economies. Travel and tourism are once again in the cross-hairs, and it’s starting to feel like Covid 2.

Play

7 Mar 2026 • 16m26s

Ep 289: War in Iran & Lebanon Raises New Questions for South East Asian Travel Economies: Pre-Start the Week with The South East Asia Travel Show

“We don’t know when this war is going to end, but already we are seeing a great degree of uncertainty return to travel and tourism in South East Asia.” One week after the US and Israel began attacking Iran and Lebanon, what are the short-term outcomes for travel in the region - and what are the risks waiting up ahead? This week, Gary is in Seoul and he asks some of the structural questions the travel industry will be thinking about as a major economic shock looms.