Ep 61: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations

Listen to this episode

Apple Podcasts

Spotify

Google

Podbean

View All Episodes

About This Episode

17 Mar 2021 • 19m00s

This week, Gary and Hannah both gave presentations at the 8th ASEAN Tourism Research Association Annual Forum. This is a recording of Gary’s presentation, entitled: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations.

Bringing insights from the past year working with hotel groups, consumer research firms and marketing agencies, Gary analyses how Asian consumers are rethinking the meaning and purpose of travel. He also measures their possible motivations for taking trips when borders reopen. Plus, innovations in livestream travel marketing to solar wearables, and the emergence of earth-friendly amenities to a desire to escape to nature.

Travellers may also step up their celebrations of ‘life landmarks’ and their appetites for culinary travel. And, of course, no-one travels without an online audience any more, so how has social media integration become more sophisticated?

Slides

« Next Episode Ep 62: Participative Sports Tourism in Vietnam with David Lloyd Previous Episode » Ep 60: ASEAN Tourism: Where Do We Stand Now, and How Might Countries Reopen?

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play

11 May 2026 • 19m55s

Ep 303: How Concerned Should We Be About Hantavirus?, ASEAN's Shared Fuel Reserve & AirAsia Floats a Hotel Boat

“There’s a significant amount of downplaying the risk level to the public, but those striking disembarkation scenes with hazmat suits and water showers on the MV Hondius cruise ship tell us how seriously the WHO is taking this outbreak.” Zoonotic viruses are back in the headlines six-and-a-half-years after Covid was identified in China. So too are terms like “Contact Tracing,” “Mask Wearing” and “Breaking the Chains of Transmission”. Gary and Hannah kickstart the week by taking a closer look at the unresolved questions and issues around the Hantavirus outbreak.

Play

4 May 2026 • 18m00s

Ep 302: Thailand's Newest Tourism Tax, 2 ASEAN Airlines in Global Flight Cuts Top 10 & Baby Shark in Singapore: Start the Week with The South East Asia Travel Show

Why is Thailand considering a second tourism tax? Could the Philippines rescind its decision to scrap an outbound air travel fee? Which ASEAN airlines are cutting the most flights from May-July? And is India’s outbound growth story hitting an energy-crunch roadblock? Those are four of the key questions Gary and Hannah ask and answer on our Start the Week show. To kickstart the May holiday week, we head to Thailand, Malaysia, Singapore, the Philippines and Myanmar via India and South Korea to tackle the 6 top regional talking points.