Ep 61: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations

Listen to this episode

Apple Podcasts

Spotify

Google

Podbean

View All Episodes

About This Episode

17 Mar 2021 • 19m00s

This week, Gary and Hannah both gave presentations at the 8th ASEAN Tourism Research Association Annual Forum. This is a recording of Gary’s presentation, entitled: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations.

Bringing insights from the past year working with hotel groups, consumer research firms and marketing agencies, Gary analyses how Asian consumers are rethinking the meaning and purpose of travel. He also measures their possible motivations for taking trips when borders reopen. Plus, innovations in livestream travel marketing to solar wearables, and the emergence of earth-friendly amenities to a desire to escape to nature.

Travellers may also step up their celebrations of ‘life landmarks’ and their appetites for culinary travel. And, of course, no-one travels without an online audience any more, so how has social media integration become more sophisticated?

Slides

« Next Episode Ep 62: Participative Sports Tourism in Vietnam with David Lloyd Previous Episode » Ep 60: ASEAN Tourism: Where Do We Stand Now, and How Might Countries Reopen?

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play

12 Jun 2026 • 22m42s

Ep 307: The Vietnam vs Thailand Tourism Rivalry Heats Up, SAF in Retreat & Durian Tourism in Malaysia

“The world has changed around Thailand since Covid, whereas Vietnam appears more in control of its destiny.” As we race toward the midpoint of 2026, it was another week with plenty of travel talking points in ASEAN and beyond. The week, Gary and Hannah visit Vietnam, Thailand, the Philippines, Malaysia, Cambodia, Laos and China to decipher the top takeaways. We begin in the Philippines with the latest reports from the devastating earthquake in Mindanao, and send our very best wishes to people across the nation for Philippine Independence Day.

Play

5 Jun 2026 • 19m50s

Ep 306: Will El Niño be the Next Major Travel Shock?: Start the Weekend with The South East Asia Travel Show

As we accelerate towards the mid-point of 2026, the warning signs continuing showing up. On our Start the Weekend show, Gary and Hannah discuss new data analysis about the impacts of airline cuts in South East Asia - and what this might mean through October and beyond. And, then… El Niño is coming! The UN Meteorological Office has issued new details about the warming sea temperatures and shifting air currents we can expect from June onwards.