Ep 61: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations

Listen to this episode

Apple Podcasts

Spotify

Google

Podbean

View All Episodes

About This Episode

17 Mar 2021 • 19m00s

This week, Gary and Hannah both gave presentations at the 8th ASEAN Tourism Research Association Annual Forum. This is a recording of Gary’s presentation, entitled: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations.

Bringing insights from the past year working with hotel groups, consumer research firms and marketing agencies, Gary analyses how Asian consumers are rethinking the meaning and purpose of travel. He also measures their possible motivations for taking trips when borders reopen. Plus, innovations in livestream travel marketing to solar wearables, and the emergence of earth-friendly amenities to a desire to escape to nature.

Travellers may also step up their celebrations of ‘life landmarks’ and their appetites for culinary travel. And, of course, no-one travels without an online audience any more, so how has social media integration become more sophisticated?

Slides

« Next Episode Ep 62: Participative Sports Tourism in Vietnam with David Lloyd Previous Episode » Ep 60: ASEAN Tourism: Where Do We Stand Now, and How Might Countries Reopen?

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play

14 Aug 2026 • 27m26s

Ep 315: Australia Zones-in on ASEAN Tourists, Vietnam Loads Up WeChat & Brunei Wants to Join the "1 Million Tourists Club"

“With two-thirds of 2026 almost complete, tourism strategies, plans and developments are loaded with extra meaning. 2027 is looming up ahead… This week, Gary and Hannah journey across South East Asia and to Australia to ask and answer this week’s top tourism questions. We begin Down Under where Australia’s new 10-year tourism roadmap is simply world class. We discuss why. Next to Brunei, which is rolling out various tourism initiatives as it targets 1 million arrivals in 2027.

Play

5 Aug 2026 • 27m31s

Ep 314: As Intra-ASEAN Tourism Competition Intensifies, What Are South East Asia's Major New Battlegrounds?

2026 has been a mixed year for tourism across South East Asia, and all countries are preparing their future strategies. With arrivals growth slowing and competition to attract tourists intensifying, Wellness and Business Events are emerging as key battlegrounds. This week, Gary and Hannah analyse how some of the region’s key players, Thailand, Vietnam, Singapore and Indonesia, are setting out their strategic stalls - or are they simply chasing the same tourists with different labels and campaigns?