Ep 61: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations

Listen to this episode

Apple Podcasts

Spotify

Google

Podbean

View All Episodes

About This Episode

17 Mar 2021 • 19m00s

This week, Gary and Hannah both gave presentations at the 8th ASEAN Tourism Research Association Annual Forum. This is a recording of Gary’s presentation, entitled: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations.

Bringing insights from the past year working with hotel groups, consumer research firms and marketing agencies, Gary analyses how Asian consumers are rethinking the meaning and purpose of travel. He also measures their possible motivations for taking trips when borders reopen. Plus, innovations in livestream travel marketing to solar wearables, and the emergence of earth-friendly amenities to a desire to escape to nature.

Travellers may also step up their celebrations of ‘life landmarks’ and their appetites for culinary travel. And, of course, no-one travels without an online audience any more, so how has social media integration become more sophisticated?

Slides

« Next Episode Ep 62: Participative Sports Tourism in Vietnam with David Lloyd Previous Episode » Ep 60: ASEAN Tourism: Where Do We Stand Now, and How Might Countries Reopen?

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play

11 Jul 2024 • 29m52s

Ep 221: Reflections on the 1st UN Tourism Regional Forum on Gastronomy Tourism for Asia Pacific in Cebu, the Philippines

The symbiosis of food and tourism is not a new topic, but the contexts are changing. Across ASEAN and Asia Pacific, fast-moving trends in food tourism are driven by social media videos and tasting tests and a raft of culinary awards, guides, ratings and reviews. Beyond changing traveller appetites, vital issues - such as climate impact, resource allocation, automated farming techniques, and fair pricing for food producers - are gaining urgency.

Play

4 Jul 2024 • 30m12s

Ep 220: Bangkok-Vientiane by Train, KL-Nairobi by Plane & Gastronomy Tourism in Cebu: June 2024 in Review

So, we’ve passed a significant threshold. The first half of 2024 is completed – and an unseemly scramble will now occur to try and match – or get very close to – 2019 travel metrics across the region. In this context of competition, it’s time to round up the top 8 travel talking points from June – and what an action-packed month it proved to be. This week, Gary and Hannah travel around ASEAN, with stopovers in Singapore, Thailand, Malaysia, the Philippines, Laos and Myanmar, plus China and – better believe it – Kenya.