Ep 61: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations

About This Episode

17 Mar 2021 β€’ 19m00s

This week, Gary and Hannah both gave presentations at the 8th ASEAN Tourism Research Association Annual Forum. This is a recording of Gary’s presentation, entitled: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations.

Bringing insights from the past year working with hotel groups, consumer research firms and marketing agencies, Gary analyses how Asian consumers are rethinking the meaning and purpose of travel. He also measures their possible motivations for taking trips when borders reopen. Plus, innovations in livestream travel marketing to solar wearables, and the emergence of earth-friendly amenities to a desire to escape to nature.

Travellers may also step up their celebrations of ‘life landmarks’ and their appetites for culinary travel. And, of course, no-one travels without an online audience any more, so how has social media integration become more sophisticated?

Slides

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play
18 Jun 2021 β€’ 41m00s

Ep 77: A Roadmap For Tourism Reopening in Cambodia, with Nick Ray

How do you go from filming Tomb Raider with Angelina Jolie at Angkor Wat to writing travel guides for Lonely Planet and producing travel video content for Cambodia’s Ministry of Tourism? Pretty easy for Nick Ray, Principal at Hanuman Films, Lonely Planet writer for Cambodia, Laos and Vietnam and an ecotourism consultant with the World Bank. This week, Hannah and Gary chat all things travel, tourism and film production in Cambodia with Nick, who has lived and worked across the country or over two decades.
Play
15 Jun 2021 β€’ 42m00s

Ep 76: Travel Reopening: Is it Only About Inbound Tourists?

Inbound vs Outbound vs Domestic. With Phuket and Bali focused on attracting international visitors, how will outbound and domestic travel be incorporated into tourism planning across South East Asia in future? After 15 months of border closures and a reliance on domestic travel only, Gary and Hannah discuss how Thailand and Indonesia are leading the charge to reboot inbound tourism. Domestic travel, though, appears to have assumed less importance. Meanwhile neither country is looking yet at attracting travellers from fellow ASEAN countries, as outbound travel remains static due to government restrictions.