Ep 61: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations

About This Episode

17 Mar 2021 • 19m00s

This week, Gary and Hannah both gave presentations at the 8th ASEAN Tourism Research Association Annual Forum. This is a recording of Gary’s presentation, entitled: Tourism in Transformation: Tapping Into Post-COVID Consumer Aspirations & Expectations.

Bringing insights from the past year working with hotel groups, consumer research firms and marketing agencies, Gary analyses how Asian consumers are rethinking the meaning and purpose of travel. He also measures their possible motivations for taking trips when borders reopen. Plus, innovations in livestream travel marketing to solar wearables, and the emergence of earth-friendly amenities to a desire to escape to nature.

Travellers may also step up their celebrations of ‘life landmarks’ and their appetites for culinary travel. And, of course, no-one travels without an online audience any more, so how has social media integration become more sophisticated?

Slides

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play
25 Nov 2022 • 32m10s

Ep 156: This Week’s 8 Top Travel Talking Points in South East Asia

The G20 Summit. A proposed aerotropolis. Resolution of a long-running passport saga. A new direct flight service with Canada. It’s been another busy period for travel news as the region’s recovery gains traction. This week, Gary and Hannah discuss the top 8 travel and tourism developments from across South East Asia. The journey takes us to 8 of the 10 countries of ASEAN, plus Japan, China, India and Taiwan. So, which country expects 60 million domestic travellers over Christmas and New Year?
Play
5 Nov 2022 • 31m53s

Ep 155: South East Asia Starts to Reopen for Travel - One Year On!

Test & Go. Vaccinated Travel Lanes. ‘The Most Open Country in South East Asia.’ One year ago, on 1 November 2021, Thailand introduced the Test & Go tourism entry policy. In the same month, Singapore accelerated its Vaccinated Travel Lanes and Cambodia made travel easier for visitors than anywhere else. This week, Gary and Hannah rewind to November 2021 – the month that reignited travel in South East Asia after 20 months of lockdowns and labyrinthine travel restrictions.