9 Oct 2024 • 34m20s Ep 230: Deconstructing China's October Golden Week in Asia Pacific & Beyond, with Sienna Parulis-Cook, Dragon Trail International
China’s October National Day public holiday is the third ‘Golden Week’ of the year. In 2024, it just wrapped up amid a global sense that Chinese outbound tourism is definitively back. Twenty-one months after China reopened for travel, destinations across South East Asia, Asia Pacific and worldwide enjoyed their most optimistic Golden Week since the corresponding period way back in 2019. To discuss the top takeaways, Gary is joined by Sienna Parulis-Cook, Director of Marketing & Communications for Dragon Trail international.