Ep 79: South Korea Emerges As Asia's Most Exciting Travel Market, with Dr Jaeyeon Choe

Listen to this episode

Apple Podcasts

Spotify

Google

Podbean

View All Episodes

About This Episode

30 Jun 2021 • 38m00s

While most Asian borders remain locked, South Koreans are heading off on summer holidays to European destinations. They are also booking ahead for Lunar New Year 2022. So what are the reasons behind this unexpected renaissance in one of Asia’s largest outbound travel markets?

This week, Gary and Hannah welcome Dr Jaeyeon Choe, Visiting Professor at the School of Hospitality & Tourism at Hue University, Vietnam, and a sustainable tourism consultant for Insita Bali, Indonesia.

Jaeyeon discusses recent innovations in domestic tourism, including “one-month stay” packages, camping and outdoor cooking tutorials. Now, with an accelerating vaccination rate, Koreans are eager to travel overseas once more.

Ordinarily, this time of year would see large numbers of summer vacationers flying to South East Asian destinations, so will ASEAN’s allure remain in future? [Spoiler Alert: Vietnam and the Philippines are hot picks.] We also talk about innovative booking trends, such as flexible packages and gamified TV travel promotions, an ongoing travel agency revival - and the rekindled passion for travel among Korean honeymooners.

Show notes

Dr Jaeyeon Choe’s LinkedIn profile here.

« Next Episode Ep 80: June in Review: Delta Variant Derails Tourism Planning Previous Episode » Ep 78: Preparing Hotels for a New Travel Era, with The Phuket & Bali Hotel Associations

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play

10 Apr 2026 • 14m33s

Ep 297: How Have 6 Weeks of War Changed ASEAN's Travel Economies?: Start the Weekend with The South East Asia Travel Show

“Could South East Asia’s travel landscape look different in 12-18 months time?” The episode explores how Middle East conflict affects the region’s travel sector. Key topics include: The region’s dependence on imported oil, LNG, jet fuel, petrochemicals, and fertilizers Rising fuel costs and electricity supply challenges Government energy-conservation measures and work-from-home policies Food price inflation impacts Jet fuel scarcity effects on travel and tourism operations Hosts Gary and Hannah examine broader war-related economic consequences across Southeast Asia and the Asia Pacific, comparing these disruptions to the COVID-19 pandemic’s travel impacts and discussing potential long-term shifts in the industry.

Play

6 Apr 2026 • 17m51s

Ep 296: LCC Strategy Shifts, Türkiye & Taiwan in the Spotlight & Vietnam Targets 50 Million Visitors: Start the Week with The South East Asia Travel Show

The episode examines how fuel costs have escalated dramatically for airlines, now consuming “50-55% of its operating costs. That previously was 30-35%.” As Middle East tensions escalate, Southeast Asian low-cost carriers face intensifying financial pressures. Hosts Gary and Hannah explore developments across Vietnam, Malaysia, Singapore, Türkiye, Bahrain, and Taiwan, discussing Batik Air’s 35% flight reduction and network cutbacks by competing carriers. They also examine Tony Fernandes’ hints regarding a potential partnership with a major Turkish airline and SunPhuQuoc Airways’ decision to launch international operations from Taipei.