Ep 79: South Korea Emerges As Asia's Most Exciting Travel Market, with Dr Jaeyeon Choe

Listen to this episode

Apple Podcasts

Spotify

Google

Podbean

View All Episodes

About This Episode

30 Jun 2021 • 38m00s

While most Asian borders remain locked, South Koreans are heading off on summer holidays to European destinations. They are also booking ahead for Lunar New Year 2022. So what are the reasons behind this unexpected renaissance in one of Asia’s largest outbound travel markets?

This week, Gary and Hannah welcome Dr Jaeyeon Choe, Visiting Professor at the School of Hospitality & Tourism at Hue University, Vietnam, and a sustainable tourism consultant for Insita Bali, Indonesia.

Jaeyeon discusses recent innovations in domestic tourism, including “one-month stay” packages, camping and outdoor cooking tutorials. Now, with an accelerating vaccination rate, Koreans are eager to travel overseas once more.

Ordinarily, this time of year would see large numbers of summer vacationers flying to South East Asian destinations, so will ASEAN’s allure remain in future? [Spoiler Alert: Vietnam and the Philippines are hot picks.] We also talk about innovative booking trends, such as flexible packages and gamified TV travel promotions, an ongoing travel agency revival - and the rekindled passion for travel among Korean honeymooners.

Show notes

Dr Jaeyeon Choe’s LinkedIn profile here.

« Next Episode Ep 80: June in Review: Delta Variant Derails Tourism Planning Previous Episode » Ep 78: Preparing Hotels for a New Travel Era, with The Phuket & Bali Hotel Associations

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play

26 Jan 2026 • 15m57s

Ep 282: Nipah Virus Alert, a New Tourism Tax in Indonesia & a Blackpink AI Controversy in Thailand: Start the Week with The South East Asia Travel Show

Welcome to the third edition of our Start The Week show; a fast-paced ride through the hottest 5 travel topics in South East Asia and beyond. This week, Gary and Hannah take a sharp intake of breath as Thailand raises an alert for the deadly Nipah Virus. We also discuss 13 intriguing new city pairs for Changi Airport (with China a key focus), and a new tourism tax in Raja Ampat.

Play

19 Jan 2026 • 16m24s

Ep 281: Trip.com's Antitrust Troubles, Cambodia & Philippines Go Visa-Free for Chinese Tourists & Singapore's Big BTS Win: Start the Week with The South East Asia Travel Show

Welcome to the second edition of our new Start The Week show - a fast-paced summary of the hottest 5 travel topics in South East Asia and beyond. This week’s show has a strong Chinese influence – a theme we expect to intensify through 2026. Gary and Hannah summarise the outlook for Trip.com’s South East Asia expansion as it faces an antitrust investigation in China. In a week of tragic accidents in Thailand and Indonesia, high-speed rail construction and air passenger safety are in the spotlight.