Ep 79: South Korea Emerges As Asia's Most Exciting Travel Market, with Dr Jaeyeon Choe

Listen to this episode

Apple Podcasts

Spotify

Google

Podbean

View All Episodes

About This Episode

30 Jun 2021 • 38m00s

While most Asian borders remain locked, South Koreans are heading off on summer holidays to European destinations. They are also booking ahead for Lunar New Year 2022. So what are the reasons behind this unexpected renaissance in one of Asia’s largest outbound travel markets?

This week, Gary and Hannah welcome Dr Jaeyeon Choe, Visiting Professor at the School of Hospitality & Tourism at Hue University, Vietnam, and a sustainable tourism consultant for Insita Bali, Indonesia.

Jaeyeon discusses recent innovations in domestic tourism, including “one-month stay” packages, camping and outdoor cooking tutorials. Now, with an accelerating vaccination rate, Koreans are eager to travel overseas once more.

Ordinarily, this time of year would see large numbers of summer vacationers flying to South East Asian destinations, so will ASEAN’s allure remain in future? [Spoiler Alert: Vietnam and the Philippines are hot picks.] We also talk about innovative booking trends, such as flexible packages and gamified TV travel promotions, an ongoing travel agency revival - and the rekindled passion for travel among Korean honeymooners.

Show notes

Dr Jaeyeon Choe’s LinkedIn profile here.

« Next Episode Ep 80: June in Review: Delta Variant Derails Tourism Planning Previous Episode » Ep 78: Preparing Hotels for a New Travel Era, with The Phuket & Bali Hotel Associations

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play

19 Apr 2024 • 30m19s

Ep 210: The Top 8 Statistical Travel & Tourism Talking Points in South East Asia

Travel and tourism in South East Asia are heavily stat-driven. Indeed, 2024 is turning out to be a year of shouting loudly about milestones and 2019 catch-ups across the region. So, this week, Hannah and Gary assess 8 hot numerical topics, taking us to Singapore, Laos, Malaysia, Philippines, Thailand, Vietnam, China and Japan. En route, we deconstruct the 2023 total of 100 million arrivals to South East Asia, and analyse the Q1 figures in key markets.

Play

11 Apr 2024 • 31m26s

Ep 209: Building an Airline Sustainability Strategy, with Philip See, Malaysia Aviation Group

As sustainability targets in aviation gain sharper focus, airlines and governments in South East Asia are racing to implement strategies. These range from sustainable aviation fuel levies to in-house trainings. With news this week that Malaysia plans to implement a carbon levy, Hannah picks the perfect time to discuss a broad range of issues with Philip See, Group Chief Sustainability Officer & CEO of Loyalty and Travel Solutions, of the Malaysia Aviation Group.