Ep 79: South Korea Emerges As Asia's Most Exciting Travel Market, with Dr Jaeyeon Choe

About This Episode

30 Jun 2021 • 38m00s

While most Asian borders remain locked, South Koreans are heading off on summer holidays to European destinations. They are also booking ahead for Lunar New Year 2022. So what are the reasons behind this unexpected renaissance in one of Asia’s largest outbound travel markets?

This week, Gary and Hannah welcome Dr Jaeyeon Choe, Visiting Professor at the School of Hospitality & Tourism at Hue University, Vietnam, and a sustainable tourism consultant for Insita Bali, Indonesia.

Jaeyeon discusses recent innovations in domestic tourism, including “one-month stay” packages, camping and outdoor cooking tutorials. Now, with an accelerating vaccination rate, Koreans are eager to travel overseas once more.

Ordinarily, this time of year would see large numbers of summer vacationers flying to South East Asian destinations, so will ASEAN’s allure remain in future? [Spoiler Alert: Vietnam and the Philippines are hot picks.] We also talk about innovative booking trends, such as flexible packages and gamified TV travel promotions, an ongoing travel agency revival - and the rekindled passion for travel among Korean honeymooners.

Show notes

Dr Jaeyeon Choe’s LinkedIn profile here.

View All Episodes

Latest Episodes Catch up with the pods you may have missed

Play
30 Nov 2021 • 31m00s

Ep 112: Omicron Strikes Fear into South East Asia

Here we go again! “Omicron’s very emergence is another reminder that although many of us might think we are done with COVID-19, it is not done with us,” said the WHO this week. The emergence of a new ‘variant of concern’ is striking fear across South East Asia after the damage the Delta variant caused earlier in 2021 - and continues to cause in some countries of the region. Omicron events have already moved quickly, as governments around the world erect new travel barriers and quarantines come back into fashion.
Play
26 Nov 2021 • 23m00s

Ep 110: The SEA Travel News Show: Riding the China-Laos Railway

The spectacular country of Laos has been overshadowed as more prominent destinations in South East Asia grab the reopening headlines. Laos has tentatively set in motion its own reopening plan – and is about to make its mark on the global news agenda with the opening of the China-Laos Railway. For the latest news from Laos, Gary chats with Jason Rolan, who is Senior Partner of Vientiane-based RDK Group. We have news about the upcoming land border Vaccinated Travel Lane between Malaysia and Singapore and the latest on the Philippines’ crystallising reopening plans.