August 2022: In Review

August 2022: In Review
Blog Published on 4 Sep 2022

August was an important month for travel and tourism as South East Asia forged ahead with its recovery. Global interest is burgeoning. In July and August 2022, The South East Asia Travel Show recorded its 2nd and 3rd highest total of monthly downloads since launching in January 2020.

Two interviews feature in this month’s Top 5 podcasts. We assessed Malaysia’s tourism recovery with Tunku Dato Seri Iskandar Tunku Abdullah, Group Executive Chairman of Melewar Group. We also discussed tourism and climate change with Alexander Trupp, Associate Dean of Research & Postgraduate Studies at the School of Hospitality & Service Management, Sunway University in Malaysia, who is co-author of a new research paper, Tourism Under Climate Crisis in Asia: Impacts and Implications..

Click the links below to listen to our top-rated August 2022 shows - listed in ranking order (for total listens during the month):

And, catch our new show trailer here:

Here are our top 4 August podcast stats:

  • The show was downloaded in 70 countries during the month.
  • Top 10 listener markets were: US, UK, Australia, Canada, Malaysia, Thailand, Singapore, Japan, Vietnam and Ireland.
  • Just outside the Top 10 were Netherlands, Norway, UAE, Denmark, France and Poland.
  • 25.8% of listeners tuned in via Apple Podcasts, 18.5% on Spotify, 13.2% on Google Podcasts, 5.2% on CastBox and 3.5% via Overcast
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Latest Episodes Catch up with the pods you may have missed

Play
14 Aug 2026 • 27m26s

Ep 315: Australia Zones-in on ASEAN Tourists, Vietnam Loads Up WeChat & Brunei Wants to Join the "1 Million Tourists Club"

“With two-thirds of 2026 almost complete, tourism strategies, plans and developments are loaded with extra meaning. 2027 is looming up ahead… This week, Gary and Hannah journey across South East Asia and to Australia to ask and answer this week’s top tourism questions. We begin Down Under where Australia’s new 10-year tourism roadmap is simply world class. We discuss why. Next to Brunei, which is rolling out various tourism initiatives as it targets 1 million arrivals in 2027.
Play
5 Aug 2026 • 27m31s

Ep 314: As Intra-ASEAN Tourism Competition Intensifies, What Are South East Asia's Major New Battlegrounds?

2026 has been a mixed year for tourism across South East Asia, and all countries are preparing their future strategies. With arrivals growth slowing and competition to attract tourists intensifying, Wellness and Business Events are emerging as key battlegrounds. This week, Gary and Hannah analyse how some of the region’s key players, Thailand, Vietnam, Singapore and Indonesia, are setting out their strategic stalls - or are they simply chasing the same tourists with different labels and campaigns?