August 2022: In Review

August 2022: In Review
Blog Published on 4 Sep 2022

August was an important month for travel and tourism as South East Asia forged ahead with its recovery. Global interest is burgeoning. In July and August 2022, The South East Asia Travel Show recorded its 2nd and 3rd highest total of monthly downloads since launching in January 2020.

Two interviews feature in this month’s Top 5 podcasts. We assessed Malaysia’s tourism recovery with Tunku Dato Seri Iskandar Tunku Abdullah, Group Executive Chairman of Melewar Group. We also discussed tourism and climate change with Alexander Trupp, Associate Dean of Research & Postgraduate Studies at the School of Hospitality & Service Management, Sunway University in Malaysia, who is co-author of a new research paper, Tourism Under Climate Crisis in Asia: Impacts and Implications..

Click the links below to listen to our top-rated August 2022 shows - listed in ranking order (for total listens during the month):

And, catch our new show trailer here:

Here are our top 4 August podcast stats:

  • The show was downloaded in 70 countries during the month.
  • Top 10 listener markets were: US, UK, Australia, Canada, Malaysia, Thailand, Singapore, Japan, Vietnam and Ireland.
  • Just outside the Top 10 were Netherlands, Norway, UAE, Denmark, France and Poland.
  • 25.8% of listeners tuned in via Apple Podcasts, 18.5% on Spotify, 13.2% on Google Podcasts, 5.2% on CastBox and 3.5% via Overcast
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Latest Episodes Catch up with the pods you may have missed

Play
22 Aug 2025 • 26m46s

Ep 266: More Indonesian Airports, Thai Crypto Tourists & Vietnam's Proposed Superapp: This Week in Review

Indonesia plans to expand its total of international airports by Presidential decree. Thailand fires the regional starting gun for crypto payments in tourism (when will other countries join the race?). Vietnam launches its own ‘Superapp’ to be rolled out over the next two years. It’s been a week of mega-announcements in South East Asia as concerns grow about slowing travel and tourism momentum and looming geo-economic disruptions. Join Gary and Hannah as they travel through ASEAN to discuss the top travel talking points of the past seven days.
Play
14 Aug 2025 • 33m26s

Ep 265: Rethinking Indonesia's Under-achieving Inbound Tourism Sector, with Nur Wulan T

“Indonesia has the potential to lead in eco-tourism, in cultural heritage and in Muslim-friendly tourism… but it tries to promote everything all at once, which dilutes the message.” Beautiful, vast and complex, Indonesia is the world’s largest archipelago nation, and home to the planet’s fourth-largest population. But tourism is heavily concentrated in Bali, which recorded 45% of inbound arrivals to Indonesia in 2024. Meanwhile, Indonesia lags behind Thailand, Malaysia, Singapore and Vietnam for visitor arrivals, attracting 13.