Ep 52: Reconnecting the US & Asia Through Travel, with Sandra Thomas-Comenole

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22 Jan 2021 • 31m00s

This week, Gary and Hannah chat with Denver-based travel marketer, behavioural economist and podcaster Sandra Thomas-Comenole.

During a varied career, Sandra has worked with several international travel brands, including InsideJapan Tours, Croatian Tourism and the US National Parks Service. In a fascinating interview, she discusses how behavioural economics can help guide travel marketers through an uncertain 2021, the pitfalls of traveller sentiment surveys and the impending leadership challenges should tourism rebound at a rapid rate.

We also discuss the current state of destination marketing in the US, and some of the opportunities for engaging more closely with Asian markets and travellers to accelerate the economic recovery.

After being overlooked as a priority economic sector by several US administrations, does the Biden-Harris ticket offer new hope for travel and tourism funding, strategy development and implementation for tourism in the US?

« Next Episode Ep 53: Planning a Tourism Turnaround in Malaysia Previous Episode » Ep 51: What is ASEAN & Why is it Important for Travel & Tourism?

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Ep 52: Reconnecting the US & Asia Through Travel, with Sandra Thomas-Comenole

About This Episode

Latest Episodes Catch up with the pods you may have missed

Ep 314: As Intra-ASEAN Tourism Competition Intensifies, What Are South East Asia's Major New Battlegrounds?

Ep 313: Trip.com's Record Anti-Trust Fine, Singapore Airlines' Topsy-Turvy Financials & AI vs Tour Guides

Hannah Pearson

Gary Bowerman