2021: The South East Asia Travel Show in Statistics

2021: The South East Asia Travel Show in Statistics
Blog Published on 12 Jan 2022

Thank you to everyone who contributed and listened to The South East Asia Travel Show during our second year in 2021. Despite the immense difficulties for the travel and tourism sectors, interest in South East Asia remains strong - and is getting stronger!

During 2021, The South East Asia Travel Show produced 67 new episodes.

These included:

  • 35 interviews on subjects ranging from sports tourism to casino travel, tourism education to hotel marketing, and airline data analytics to restaurant management.
  • An 8-part mini series entitled The Year So Far in ASEAN, which reviewed the 2021 travel year with local experts in 8 countries of the region.
  • 6 episodes of The SEA Travel News Show (which will return in February 2022).

Throughout the year, the podcast was downloaded in 94 countries and regions worldwide.

Our Top 10 listener markets were: 1) US, 2) Australia, 3) UK, 4) Singapore, 5) Canada, 6) Malaysia, 7) Vietnam, 8) Indonesia, 9) Thailand and 10) the Philippines.

The rankings from 11-20 were: 11) India, 12) Spain, 13) Cambodia, 14) New Zealand, 15) Germany, 16) Japan, 17) Netherlands, 18) Laos, 19) Hong Kong and 20) Belgium.

During 2021, we also reached listeners from Bangladesh to Mexico and Chile to Russia.

Here’s to 2022!

View All Blog Posts

Latest Episodes Catch up with the pods you may have missed

Play
30 Oct 2025 β€’ 26m28s

Ep 272: Scam Centre Tourism Impacts, SAF Mandates, Q4 Travel Promotions & Timor Leste Joins ASEAN: October 2025 in Review

After a quiet September, October travel activity was stimulated by various national holidays (including Golden Week in China, Chuseok in South Korea, Diwali/Deepavali in India, Malaysia & Singapore and Undas in the Philippines). These created air travel spikes that set the scene for the region’s highly anticipated end-of-year peak season, with destinations making promotional plays to attract each other’s holidaymakers. We begin by looking at the accession of Timor Leste to ASEAN and the prospects of a peace settlement between Thailand and Cambodia.
Play
10 Oct 2025 β€’ 34m24s

Ep 271: Chinese Holidaymakers Jet Off, Multiple Muslim Tourism Initiatives & Fiscal Relief for Travel Workers: September + Golden Week in Review

After three weeks in Japan, Singapore and Italy, Gary and Hannah are back in KL to recap the top travel talking points from September and early October. China’s Mid-Autumn Golden Week has just wrapped up, so we assess the current state of play in a diversifying Chinese outbound market. Elsewhere, we discuss a raft of new Muslim-friendly tourism initiatives being introduced across South East Asia, note a shift towards waterborne transport innovation and crunch the numbers of a tax relief scheme for travel industry workers in Indonesia.