Surging Global Interest for SEA Travel Podcasts in October

Surging Global Interest for SEA Travel Podcasts in October
Blog Published on 15 Nov 2021

Interest in South East Asia travel and tourism is surging as borders start to reopen - and more listeners than ever are downloading our podcasts.

In October 2021, The South East Asia Travel Show published 6 new podcasts, and we reached listeners in 55 countries worldwide.

The top 10 listener markets were: Australia, US, UK, Canada, Vietnam, Thailand, Singapore, Malaysia, Indonesia and India.

Four European nations, Belgium, Italy, Germany and Greece, appeared between 10th-20th on the list, along with Japan, New Zealand, UAE, Hong Kong, Philippines and Cambodia.

During the month, 38% of listeners logged onto Apple Podcasts, 16% on Spotify, 5% on Podcast Addict, 4% on Pocket Casts and 3% on Castbox. In addition, 10 other pod platforms were used to catch the show.

Many thanks to everyone who listened in over the past month - from Brazil to Morocco and Poland to South Africa.

September and October 2021 were the top 2 months for downloads since we officially launched in January 2020 … and we’ve got some exciting new episodes before the year ends!


Check out the 6 episodes we produced in October 2021 by clicking the links below:

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Latest Episodes Catch up with the pods you may have missed

Play
30 Oct 2025 โ€ข 26m28s

Ep 272: Scam Centre Tourism Impacts, SAF Mandates, Q4 Travel Promotions & Timor Leste Joins ASEAN: October 2025 in Review

After a quiet September, October travel activity was stimulated by various national holidays (including Golden Week in China, Chuseok in South Korea, Diwali/Deepavali in India, Malaysia & Singapore and Undas in the Philippines). These created air travel spikes that set the scene for the region’s highly anticipated end-of-year peak season, with destinations making promotional plays to attract each other’s holidaymakers. We begin by looking at the accession of Timor Leste to ASEAN and the prospects of a peace settlement between Thailand and Cambodia.
Play
10 Oct 2025 โ€ข 34m24s

Ep 271: Chinese Holidaymakers Jet Off, Multiple Muslim Tourism Initiatives & Fiscal Relief for Travel Workers: September + Golden Week in Review

After three weeks in Japan, Singapore and Italy, Gary and Hannah are back in KL to recap the top travel talking points from September and early October. China’s Mid-Autumn Golden Week has just wrapped up, so we assess the current state of play in a diversifying Chinese outbound market. Elsewhere, we discuss a raft of new Muslim-friendly tourism initiatives being introduced across South East Asia, note a shift towards waterborne transport innovation and crunch the numbers of a tax relief scheme for travel industry workers in Indonesia.