Surging Global Interest for SEA Travel Podcasts in October

Surging Global Interest for SEA Travel Podcasts in October
Blog Published on 15 Nov 2021

Interest in South East Asia travel and tourism is surging as borders start to reopen - and more listeners than ever are downloading our podcasts.

In October 2021, The South East Asia Travel Show published 6 new podcasts, and we reached listeners in 55 countries worldwide.

The top 10 listener markets were: Australia, US, UK, Canada, Vietnam, Thailand, Singapore, Malaysia, Indonesia and India.

Four European nations, Belgium, Italy, Germany and Greece, appeared between 10th-20th on the list, along with Japan, New Zealand, UAE, Hong Kong, Philippines and Cambodia.

During the month, 38% of listeners logged onto Apple Podcasts, 16% on Spotify, 5% on Podcast Addict, 4% on Pocket Casts and 3% on Castbox. In addition, 10 other pod platforms were used to catch the show.

Many thanks to everyone who listened in over the past month - from Brazil to Morocco and Poland to South Africa.

September and October 2021 were the top 2 months for downloads since we officially launched in January 2020 … and we’ve got some exciting new episodes before the year ends!


Check out the 6 episodes we produced in October 2021 by clicking the links below:

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Latest Episodes Catch up with the pods you may have missed

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Ep 277: The Geopolitics of Travel & Tourism in ASEAN, Asia Pacific & Beyond in the Era of AI

“I was at a tourism conference in Hangzhou in 2018, where Chinese companies showed how they were using AI to personalise travel for users. That’s nearly eight years ago.” In 2025, AI became a strategic commercial tool in all sectors, including travel and tourism. But it isn’t widely understood just how effectively embedded AI already is in China’s tourism sector, and how far ahead its leading players are to much of the world.
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5 Dec 2025 โ€ข 39m50s

Ep 276: Visa-easing Tricks, Tariff Turmoil, Vietnam's Breakout Year & What Happened to the ASEAN Tourism Visa?: 2025 in Review

So, another year is almost over - but what did we learn in 2025, South East Asia’s third full year of travel since the Covid pandemic? This week, Gary and Hannah delve through the archives to take stock of an eventful 12 months for travel and tourism in South East Asia and the broader Asia Pacific region. We journey from the regional turmoil of Trump’s tariffs to the tourism impacts of scam centres, and from Singapore setting the standard on SAF to Timor Leste becoming ASEAN’s 11th member.