Surging Global Interest for SEA Travel Podcasts in October

Surging Global Interest for SEA Travel Podcasts in October
Blog Published on 15 Nov 2021

Interest in South East Asia travel and tourism is surging as borders start to reopen - and more listeners than ever are downloading our podcasts.

In October 2021, The South East Asia Travel Show published 6 new podcasts, and we reached listeners in 55 countries worldwide.

The top 10 listener markets were: Australia, US, UK, Canada, Vietnam, Thailand, Singapore, Malaysia, Indonesia and India.

Four European nations, Belgium, Italy, Germany and Greece, appeared between 10th-20th on the list, along with Japan, New Zealand, UAE, Hong Kong, Philippines and Cambodia.

During the month, 38% of listeners logged onto Apple Podcasts, 16% on Spotify, 5% on Podcast Addict, 4% on Pocket Casts and 3% on Castbox. In addition, 10 other pod platforms were used to catch the show.

Many thanks to everyone who listened in over the past month - from Brazil to Morocco and Poland to South Africa.

September and October 2021 were the top 2 months for downloads since we officially launched in January 2020 … and we’ve got some exciting new episodes before the year ends!


Check out the 6 episodes we produced in October 2021 by clicking the links below:

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Latest Episodes Catch up with the pods you may have missed

Play
14 Aug 2026 • 27m26s

Ep 315: Australia Zones-in on ASEAN Tourists, Vietnam Loads Up WeChat & Brunei Wants to Join the "1 Million Tourists Club"

“With two-thirds of 2026 almost complete, tourism strategies, plans and developments are loaded with extra meaning. 2027 is looming up ahead… This week, Gary and Hannah journey across South East Asia and to Australia to ask and answer this week’s top tourism questions. We begin Down Under where Australia’s new 10-year tourism roadmap is simply world class. We discuss why. Next to Brunei, which is rolling out various tourism initiatives as it targets 1 million arrivals in 2027.
Play
5 Aug 2026 • 27m31s

Ep 314: As Intra-ASEAN Tourism Competition Intensifies, What Are South East Asia's Major New Battlegrounds?

2026 has been a mixed year for tourism across South East Asia, and all countries are preparing their future strategies. With arrivals growth slowing and competition to attract tourists intensifying, Wellness and Business Events are emerging as key battlegrounds. This week, Gary and Hannah analyse how some of the region’s key players, Thailand, Vietnam, Singapore and Indonesia, are setting out their strategic stalls - or are they simply chasing the same tourists with different labels and campaigns?